When I think about how we don’t have a title or cover or anything I think about a TikTok I saw saying how Sam Smith absolutely fumbled the release of that Unholy song by waiting too long.
It was EVERYWHERE, everyone was doing TikTok’s using the sound, but they let the hype build for too long until it had gone past its peak. When it was finally released the hype had already begun to die down about it and nobody cared. Not saying this is gonna be the case but.
Just something to consider BB.












