🚀 Data-Driven Retail Innovation – Touchpoint Talks Karlsruhe 2025
At Touchpoint Talks Karlsruhe 2025, hosted by Key-Work and eyefactive, retail, data, and tech experts explored how in-store analytics, loyalty, and interactive technologies are reshaping shopping experiences and boosting business.
💡 Highlights:
📊 Touchlytics Loop – Johannes Ryks & Natascha Mahn demonstrated how interaction data makes the PoS measurable and actionable.
🎯 Loyalty 2025 – Alexander Süßel explored how modern loyalty programs evolve from simple discounts to emotional engagement.
🏙️ City, Retail & People – Käthe Fleischer showcased how data can be smartly used to connect urban spaces, commerce, and customers.
🖥️ Live demos of interactive touch solutions enabled seamless in-store experiences, from product comparisons and reviews to QR-based checkout.
Read the full press release here: 👉 https://www.eyefactive.com/en/press-releases/data-driven-interactive-technologies-touchpoint-talks-karlsruhe
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