#trackvertising

[whodidthatmedia]

What You Can Expect For Social Video in 2015

What You Can Expect For Social Video in 2015

In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.

1. Facebook will overtake YouTube for video views.

In 2014 we saw Facebook challenge YouTube for audience views and advertiser dollars. The world’s largest…

View On WordPress

[idleads]

Prepare to wipe away a tear or two after watching and listening to this travertising piece for two Sydney urchins suffering from Sanfilippo Syndrome. With Darren Hayes, Flea from the Red Hot Chili Peppers, Pete Murray and Natalie Bassingthwaite making the most of a heart-wrenching Kate Bush track, you can be sure people will sit and take notice. Though, does anyone notice the odd one out? All but one name listed are C grade local musos who would be banking on the positive PR such efforts would garner, leaving our old pal Flea as the only one not needing any added love. 

[kneissler]

Der erfolgreichste Werbe-Clip aller Zeiten. Shakira "LaLaLa" für das Welternährungsprogramm. 250 Mio. Views, über 5 Mio. Shares. Damit schlägt LaLaLa "The Force" von Volkswagen. Story dazu: hier. Link zu "The Force": hier.