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[helloyoucreatives]

Volvo Cars UK helps address consumer perception in new nationwide campaign “Recharge your car, and recharge yourself” by Grey London.

With their new nationwide campaign “Recharge your car, and recharge yourself”, Volvo Cars UK is helping address a consumer perception problem that has existed for as long as the electric car.

When people think about charging an EV, they think of long wait times, inconvenient charging points that are few and far between, and wasted time. With a clever contextual OOH idea, Volvo has solved all their concerns in one.

Created by Grey London with media planning and buying by Mindshare UK, Volvo’s OOH ads direct people to nearby faster charging points and give consumers a local activity to enjoy whilst they wait. These free activities - such as lakeside walks, breathtaking views, beach swims, art galleries, castles and iconic landmarks, are ideal for families, and were selected based on their ability to relax and recharge people within the 40 minutes it typically takes to charge a Volvo Pure Electric model from 10-80%.

Each ad features a neon sign to signal the brand’s Pure Electric range, created in conjunction with 3D artist Ben Fearnley.

During planning, a key insight showed that interest in EV accelerates when CAZs are introduced/announced, so to create an efficient campaign that delivers on reach within the budget parameters, the activity is targeted to CAZs being introduced in the next 3-12 months, creating regional reach and impact. This is also the first time Volvo Cars UK has used programmatic OOH, via Kinetic’s new programmatic product Sightline, which is ensuring greater relevancy and ability to maximise key audience delivery. This buying route has been key to delivering bespoke location creative with ease. 

[idleads]

An ad that reinforces that demographics of the intended audience on every level. Think about it - the copy, the ad placement, and the brand itself all scream "elite" and loving it.

It's not even about performance, efficiency or being green, just be blatantly boujee with a hint of greenwashed smugness.

[idleads]

Ride me!

Oh how advertising has changed. I mean, there was nary a product category that wasn't sexualised way back when. So little of it was sly or wry. It's very straight forward and that's it.

For example, these ads aimed at high flying corporate types. From start to finish, the copy and visuals make it clear that the only selling point to the airline in question is young conventionally attractive stewardesses; rather than price, service, add ons, safety, check in experience, or routes.

In which case, would that be enough to get you to fork over your cash or get your finance team to sign off on the charge on the corporate credit card?

For a chunk of the target audience at the time, apparently it's a yes. These ads were considered some of the most successful airline ads of the 1970s. The hard ons won out.

Irony here is this - these ads were created by the mind behind Law & Order: SVU. In other words, before creating a series about capturing rapists & sex offenders, this one creator potentially incited plenty of mile high sex crimes. Woot.

[idleads]

This is an interesting inverse of one of the biggest selling points dating sites and apps have hinged on - the certainty of finding the one. Rather than insisting on the ease or speed of algorithmically enhanced true love, they're now saying you can enjoy a bit more single player mode before you opt for a kinkier co-op.

But is this enough to differentiate? Is it enough to get around the fact that apps, Tinder in particular, have eroded the trust in anything than old fashioned love/dating? Likely not. Definitely not enough not enough to earn the paid sub numbers to make these ads worth it.

Ad of the Day: cheeky Match billboards encourage daters to love themselves first

Following last year’s ‘Adults Date Better’ brand platform, the dating site has released a bold billboard campaign encouraging self-love.

[idleads]

What does it take to sell a fast food brand with a health angle that is heavily associated with a paedophile? Content marketing.

And not just any content marketing. Only a K drama could do the adequate degree of subliminal bs to negate the falsehoods of good health, the headlines around food quality, and the nefarious actions of brand ambassadors. At least you hope that's enough.

Web Drama Someway [SUB INDO/ENG/JPN/THAI/PHI/VIET]

https://youtube.com/playlist?list=PLCpDhM5Heyi_O1e2vOhyxNECwSlJ7crpE

[helloyoucreatives]

Heinz creates first ever stain-proof thobe for Middle East campaign  “Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and 

enjoy Heinz ketchup fearlessly  Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries.  The thobe is a traditional white garment, and every country in the region has its own version. Most Saudi men wear it for everyday life, not just special occasions. It has a unique way of being made; everything must follow specific guidelines, from the fabric's natural fibres to the sewing process. Keeping it perfectly white is a matter of great pride - so much so that men keep spare thobes at work, gym, and in the car, in case their clothes get dirty during the day. So, it was evident that sauces like Heinz ketchup couldn’t be fully enjoyed—to the point that many avoid certain types of food when they wear the thobe.  

[idleads]

Turning what could be seen as a product defect (being unable to get the desired level of sauce out without potentially making a mess) into an essential part of the brand experience is smart.

But to extend it this far? Is this worth it to get greater buy-in within the region? You'd think that they would alter the product to suit the culture rather than tweaking a key part of the culture to jokingly suit the product.

[idleads]

Encouraging tough conversations with those of older generations/with outdated logic regarding mental health is a big ask. But it's potentially the only way make change in this space happen given that the "victims" here are unlikely to respond to most messages targeted directly at them.

The thing is, it's this enough to make most think about the mental health of men in their lives? This requires the audience to be able to see past toxic male stoicism. There are still far too many regardless of generation who assume a quiet, emotionless male is normal/ healthy.

So maybe this campaign needs a secondary element to change what defines healthy emotions in men for others. Otherwise it won't be effective.

Men’s Minds Matter launches bold suicide-prevention campaign | Marketing Magazine

It may be as innocuous as a text message, but what if it was the last text message ever sent? Men's Minds Matter launches a powerful campaig

[idleads]

Oh, the days when the split between obligatory buyer and hapless end user was flogged to the enth degree. The intent here is to sell that you're a good wife if you buy Lee - it shows that you're balancing value, quality, and style in a way that makes life easier for your Mr. Smooth stuff.

At least it isn't like some ads from the era where they blatantly suggest the idea of potential divorce or spankings if the wrong product/brand is bought.

This has changed since then, sort of. Nowadays, there is still some degree of this logic embedded in certain categories but it's more loosely implied. You sell how much it'll improve the end user to meet the desires of the buyer. Think Old Spice.

Makes you wonder, will we ever really kill off this gendered bs?

[idleads]

When you think Coachella, Glastonbury, or Splendour in the Grass, do you think KFC? Seriously, do you think a fried chicken brand sings "Gucci' or "Drip"? Would a "hypebeast" or "steez" be caught dead in the Colonel's latest threads?

Apparently, KFC, Hype, and advertisers think so.

The extent to which brands such as this are trying harder than ever to be relevant beyond the limited positives of their actual products is truly astounding. Hell, KFC isn't loathed by younger gens. In fact, they love it on a level that's almost unseemly. But that doesn't mean they would want to be this level of walking billboard at events where your style is meant to broadcast your personality and uniqueness.

The only way it works is a brief bit of wear as an ironic joke, like any other novelty wear.

Have your say: Would you wear fast food fashion? - CBBC Newsround

KFC has announced plans to bring out a 47-piece fashion line with lifestyle brand Hype, and they are far from the only fast food company to

[idleads]

When you're a beer brand that has history and has just enough cache (and cash) for Bond to spruik you over martinis, how do you flog your light beer?

Sneakers. Apparently, it's sneakers. Yeah, that's right. Sneakers that have a marvelous light, cushioned feel thanks to the incorporation of said light beer.

That sound mint to you?

The sneaker factor, including that partnership with the Shoe Surgeon, and this being all about light beer screams millennial baiting to me. Or well, even Gen Z or eventually Gen Alpha. It's youth-centric however you look at it.

But in an era in which beer trends are as much about beer with unique tastes as it is about lighter/easier to drink, is a sneaker stunt enough for a brand that the audience would associate more with their dads and awkward uncles?

Probably not enough to make their booze of choice at a BBQ.

Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With Real Beer

Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has beer

[vintageadvertising]

The Get a Leg Up with Lee Ad Campaign (1970)

[idleads]

In my head, the only way you could reasonably get this much copy in a fashion ad today would be if it was a typographic style ad for a brand where the brand alone says it all. Otherwise, you would at most have a couple of those features put somewhere near the bottom of the ad in a small font with nothing more than a strapline and/or brand tag to accompany it.

I really should have been born a few decades earlier. I was born to be a copy heavy ad hack.

[idleads]

Is advertising capable of undercutting entrenched hypocrisy?

With these ads, Stix is either being cynically opportunistic or they believe they can the conversation and therefore the fight alive. Either way, they are going out there with a creative that gives people a reason to pause and think.

Even if it is for a mere second, they are seeding in the minds of the public that things are not fair or right (and that their product is a band-aid for now).

ps, remember how some parts of the US are more concerned with sex toy ownership than they are with guns?

Emergency Contraceptive Ads Also Offer Messages of Support

Stix's billboards call out the absurdity of reproductive rights restrictions and offer resources for morning-after pills.

[vintageadvertising]

An ambiguous opportunity for a man-and-wife team. “Earn the kind of money you have always dreamed of.” [1965]

[idleads]

Before Craigslist, Tinder or OnlyFans, there were ads like this. It's ambiguous, mysterious, and only mildly murdery with so little said.

[helloyoucreatives]

Lettuce know what you think of this campaign by TESCO MOBILE.

[idleads]

Context appropriate pun laden headlines that entice you to take a closer look at the body copy - love it.

Some may think it's cheap and lazy, but this stuff works. It gets a giggle, it fuels curiosity around a potential punchline (in this case the body copy being the straight man to the madcap headlines).

Puns are in and you can't hide from it.

[idleads]

Coke Studio x Halsey

Experience Halsey's new single, “So Good” like never before. Brought to you exclusively on Coke Studio.

Who’s up for some Coke fuelled creativity? Sure, it’s not related to the substance that technically elicits negative assumptions from such phrasing, but ya now. It’s still not the best potentially idea/phrasing you could take away from this. Coke for so long has been trying in every way possible to infer that it is key to or is a natural part of so many life experiences, habits and the like. They want to be seen as the spark of joy, creativity and so much more because they cannot be seen as just the carbonated sugar rush the core product actually is. 

Have to say though, going for branded content so profoundly 80s (that would have been planned forever ago) at a time when an actual 80s hit is running back up the charts with gusto is great for them (maybe). This doesn’t change how naff and needless this latest attempt for superficial positives is from start to finish.

Yes, they are also funding creatives across the world. But that’s still in the hopes of distracting us from the limited point or purpose of their product.

https://www.adweek.com/creativity/halsey-gets-inspired-by-a-classic-80s-music-video-for-coke-studio/ 

[helloyoucreatives]

You're not the main character.

[idleads]

Sit, wait, and luxuriate in the schadenfreude of an NPC coming to a realisation far more earnest than anything in Free Guy.

The ‘strength’ of this comes from the fact you want to see how far the emotional floodlighting will go - how much more will be shared and used to make you feel a) great and b) that you have all the capacity you need to do what this NPC cannot.

[adteachings-deactivated20220125]

From 2014.

Agency: Y&R, São Paulo

Source: Ads of the World

[idleads]

These ads are visually distinct and, in a lot of ways, somewhat novel in their approach. Thing is, I’m not entirely sure this campaign is hitting the mark. 

It’s soft touch scares with a message (get fit or die) that is a tad tired. It’s one of those campaigns that is more concerned with pushing the message than utilising any human insight. 

Sure, the stats here are seriously something, but you are trying to talk people into doing something that is about their own mental and physical health - so be human about it. At least it’s not out and out fat shaming.

[helloyoucreatives]

Boring sneakers by Nike.

Your sneakers shouldn't be the most exciting thing about you. They are tools, and what matters about your tools is that they work. They do their job so you can do yours. You put them on and forget about them. You focus on getting a little bit faster, a little bit sharper, on finding the signal in the noise.

It took us 10 years to make a sneaker this simple——as simple as can be and no simpler. A do-more sneaker. An own-less sneaker. A show-up, prove-it, whole-life, be-you sneaker.

"It's not what you do, it's how you do it."

The NikeCraft General Purpose Shoe. $109.99 available June 10th at nikecraft.com

[idleads]

They’re simple, so simple that they’re still not cheap in any relative sense. Why? Because the Nike name has just enough equity for you to accept said price. 

The copy is pumped full of all their usual affirmation language and hype energy. They want you to think that this is all about you, about you being the centre of attention. But that can’t be it when it’s Nike. Even by making these shoes non-descript it acts as a statement piece that is meant to be looked at. In other words, it’s a deliberate contradiction for the sake of personal hype.

Aka yay capitalism!