#trendera

[thetrenderafiles]

Our Obsession: Why Time Flies

Ever wonder why life seems to only plod along when you’re a kid, but goes in fast forward once you hit your 30’s? To help people understand why it feels like time moves faster the older we get, Austrian designer Maximilian Kiener has created an interactive timeline based on a theory by philosopher Paul Janet that suggests that we perceive time relative to the amount of time that we’ve experienced during our entire lives: basically, the longer you live, the faster a day goes by because it’s an increasingly smaller fraction of your life. Not only is “Why Time Flies” highly informative, but it allows users to watch life literally move before their eyes, hitting home the message that life is indeed very, very short.

[phillynessa]

So many young women treat life as a constant status update. It's as if they're more concerned with how their lives look than how their lives feel.

Jane Buckingham Founder of the Millennial-focused research firm Trendera Cosmopolitan US, November 2011

[the-t-files]

Filed Under: Get Your Tees from Teeology

Trendy luxury tees for half the price sounds too good to be true, right? Wrong! Teeology is an awesome new site founded by Jennifer Lopez that lets members vote on designs for their favorite luxe t-shirts. The tees' designs are chosen by a team of curators, who are top people in the fashion and trends industries (Trendera's CEO, Jane Buckingham, happens to be on the curator board as well!). The tees that receive the most votes (via pre-ordering or voting on the site) and "social buzz" (via Facebook, Twitter, and Pinterest) are produced, and the limited-edition designs are sold exclusively in Teeology's online store. Such a cool idea! We can't wait to start shopping!

[the-t-files]

Filed Under: Raunch Com

Our lovely leader (that sounds like we are aliens trying to takeover the planet) Jane Buckingham, founder of Trendera and author of The Modern Girl's Guide series of books wrote a great piece for The Huffington Post about a new genre of movies that she is dubbig "Raunch-Com." Though the whole piece is well worth a read, here are a few highlights:

Gloria Steinem may not be thrilled, but there may a new breed of feminist -- and she swears, belches, and in extreme situations may even defecate in the middle of the street. If there was one thing the success of this month's Bridesmaids box office success story showed us, it's that today's young feminist would rather unabashedly drink from her bra then burn it.

So what does today's woman want? Well, it seems she wants to be as bawdy and badly behaved as her comedic forefathers. She wants to hoot, holler, and be the purveyor of, not the subject of, bad deeds and behavior. Oh, but she'd like to still look cute doing it.