The (t) Files

A blog (mainly) dedicated to musings on trends. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21970390-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })();

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We are closing down our blog, but do not fret! Those who are as trend-crazy as we are can subscribe to the Trendera Files Weekly Newsletter, an e-mail roundup of the six most vital things that are trending each week, keeping you up to date on what to watch, download, click, and covet.

Sign up here!

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FILED UNDER: Audi - Claire Danes' Choice

Audi clearly knows how tired consumers are of pressing "skip" on commercials, so they provided an ad that viewers wouldn't want to miss out on. In this short film-quality short, Homeland star Claire Danes is the protagonist of two alternate realities that stem from her two possible car choices.

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FILED UNDER: Ja'mie King

Chris Lilley fans are celebrating today because it has just been announced that the Australian comedian is reviving the character Ja'mie King from the television show Summer Heights High. The show will be titled Ja'mie: Private School Girl, and will show on HBO and BBC3. Though we loved Mr. G and Jonah too, we can't help but agree that Ja'mie was the right pick!

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FILED UNDER: Honor SS'14

We don't know if you noticed, but New York Fashion Week just kicked off this week, and one show that fashion insiders are buzzing about is Honor. Designer Giovanna Randall's collection added a little edge to ladylike colors and shapes, resulting in wearable pieces that celebs are sure to start appearing in soon.

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FILED UNDER: Samsung Eco-Printer

Tech giant Samsung's latest eco-conscious printer is ready to use after just a few folds of cardboard--looks like having origami skills may be more useful than we thought!

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Filed Under: Trendera at BeautyCon

Last weekend, the Trendera team ventured over to Siren Studios in Los Angeles to check out BeautyCon, an online beauty and fashion summit for beauty vloggers, celebrities, and fans. As you can see from the size of the line, the event was insanely popular, and for good reason! In addition to trying out all of the great products and nail art, we loved getting to meet some of YouTube's best beauty vloggers and look forward to hearing what they're up to next in the coming months.

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FILED UNDER: PARTY AT THE NSA 

The band YACHT has released a very catchy, electro-dance single called "Party at the NSA" to speak against the NSA surveillance programs. They have also teamed up with Nothing Major to release a T-shirt that raises money for EFF, a non-profit that fights back against the government to protect our digital rights. You can download the single and buy the shirt at PartyAtTheNSA.com

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FILED UNDER: Celfie

Perfect for your next Instagram selfie, Sincerely Jules has just launched her $35 play on the fashion brand Céline. You can pre-order now here!

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It Can Wait

Texting while driving causes over 100,000 crashes a year! Take the pledge to never text and drive at itcanwait.com. #ITCANWAIT

FILED UNDER: It Can Wait

"No text is worth the risk. It can wait." The It Can Wait movement slogan says it all. They're calling for everyone to take the pledge on their website, spread the word, and share any personal stories they may have. In their extremely moving It Can Wait Documentary, you can see stories of people who have experienced the horrors of texting and driving firsthand. Then you can head to their website to take The Pledge, promising to never text, email, etc. and drive. 

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FILED UNDER: Food52

All you foodies out there, Food52 is right up your alley! You can check out food columns, recipes, compete in contests, and even ask questions on their real-time hot line! Cookers and eaters from all over are coming together to create a food-lovers community online! 

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FILED UNDER: Earmark App

The Earmark App, created to help you track savings on those frivolous everyday item, is so adorably explained by a two year old named Lola. You have to admit you just love seeing toddlers acting like adults! 

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FILED UNDER: Israel's Steimatzky Books "The right book will always keep you company!" This memorable and odd ad campaign for Israel's Steimatzky Books chain via ACW Grey in Tel Aviv is sure to grab your attention with it's amazingly accurate depiction of the relationship a reader develops with the characters they are reading about. You may not be able to cuddle up with your favorite characters, but that shouldn't stop you from curling up with a good book!

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FILED UNDER: Häagen-Dazs Concerto Timer

Ah, those few minutes during which you anxiously wait for your ice cream to soften after taking it out of the freezer. Beloved ice cream brand Häagen-Dazs wants to show consumers that they know the feels, launching their cute Concerto Timer app to keep ice cream lovers entertained until their treat is ready to eat. Watch it at work here!

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FILED UNDER: Bombas Socks 

These socks aren't just amazingly comfortable, they're like the Toms of the sock world! For every one pair you buy, a pair of socks is given to someone in need. Bombas has been working hard to create a better sock for you and those in need, sounds awesome to us!

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Filed Under: Rich Kids of Instagram TV Show

Forget about Real Housewives, a reality TV show is on the horizon: The Rich Kids of Beverly Hills. E! is currently developing an unscripted series that chronicles the daily toils and troubles of excessively wealthy teenagers hanging out with each other. Though the series appears to be directly inspired by the popular Instagram-handle-turned-Tumblr account for Rich Kids of Instagram, a rep for the blog said that they were not associated with the developing show. We'll see if the show takes off! 

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FILED UNDER: Seapunk Name Generator

Having a bit of a creative slump? Try out this seapunk name generator for hours of fun and dolphin avatars.

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FILED UNDER: Shibori

Hand tie-dyeing is making a comeback! But, one form of dyeing is particularly popular: Shibori. This Japanese form of tie-dyeing dates back to the eighth century, and its tendency to have irregularities and varieties in patterns is intriguing lots of designers. So embrace your inner Hippie and go out and get some tie-dye!