Final Values + Vision & Mission
Core values and new mission
Hyper-reality: To reveal the gap between reality and illusion.
Overcoming dystopia: To lead people away from dehumanised social media.
Fetishism: To emphasise the unusual in a sexually liberated way.
Challenging the unconscious: To bring your fears to the surface.
Subversive
To call into question the everyday compromises we make to fit in, in order to be considered“normal.”
New mission
To embrace all dimentions of your individuality and the unconciousness becomes within grasp. D’CEP fill the gap between reality and illusion.
Brand name:
first it was: Pathetic Fallacy, Fallacy, Phallacy (with the ambiguous meaning) or Disillusioned. But these are more like concept names for a collection for example.
New name: D’CEP derived from Deception
D’CEP
D’CPTN
D’CEPT
D’PTION















