Lay-out colorcards for collectionbook/lookbook
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@triptych2017-blog
Lay-out colorcards for collectionbook/lookbook
Lay-out inspiration for collectionbook/lookbook
Lay-out inspiration for collectionbook/lookbook
OUR FINAL LOGO!
The process of designing our outfits. From sketches till fitting.
With these outfits we give choice to liberate people by revealing certain bodyparts. Lets skin shine through and overtake ones appeareance. This is the transformation of illusion to reality.
This is the selection of materials and leftovers we have. It’s a nice combination of materials. The blue mesh will be black so it fits our concept better.
Experimenting with logo!
See Instagram photos and videos from D'CEP (@dcep2027)
Final Values + Vision & Mission
Core values and new mission
Hyper-reality: To reveal the gap between reality and illusion.
Overcoming dystopia: To lead people away from dehumanised social media.
Fetishism: To emphasise the unusual in a sexually liberated way.
Challenging the unconscious: To bring your fears to the surface.
Subversive
To call into question the everyday compromises we make to fit in, in order to be considered“normal.”
New mission
To embrace all dimentions of your individuality and the unconciousness becomes within grasp. D’CEP fill the gap between reality and illusion.
Brand name:
first it was: Pathetic Fallacy, Fallacy, Phallacy (with the ambiguous meaning) or Disillusioned. But these are more like concept names for a collection for example.
New name: D’CEP derived from Deception
D’CEP
D’CPTN
D’CEPT
D’PTION
Overall To Do List
TO DO
If there is something missing or wrong just let one of the managing team members know. Every team leader can make a list with their own team and then it will be clear what and when things get done!
BEFORE MONDAY 16th.
Concept team > - Making the concept
- Find visuals
- Presentation
Textile Team > - Research
- Find sources, availability & possibilities.
Financial plan > - Set - up document.
- So you just need to add the number later.
Photography Team > - Make connections with agency
- Look for inspiration for the shoot > location/story.
- find maybe already material for the fashion video for Tuesday.
3D/Installation Team > - Find inspiration > possible options.
Branding team >
· Searching for inspiration: existing brands which are sort of the same as the idea of ours…
· Binding methods
· Material for brandbook (paper etc)
· Colours we want to use
· Trendresearch for future scenario
AFTER MONDAY
Photography Team > - Making the video for the next day!
- Lookbook set up in same style and lay out as brandbook.
- Models
- photoshoot
- videoclip > for the end presentation
Branding Team > - Brandbook (conceptbook + brandbook) or just one brandbook with both the content in it.
Introduction
Scenario
Concept
Vision
Mission
Values: central values, expressive values, functional values
tribe
Brandmanual: name, Logo, colours etc.
-Lay-out, Binding , social media.
Design team > - Have their own schedule. With fittings and personal assistants.
Financial plan > - Making the document and fill it in.
- Collect the costs.
Give-away team > - Think about it and design it. Off course with the content of the concept.
Installation team > - Think about with the concept > And how it will translate it into 3D?
- Design it.
Textile Team > - Maybe make a little book or program with all the things that we used and why add our take on sustainability.
- Assisting design team with fabrics.
EVALUATION WEEK 1
Small evaluation about the first week of Triptych.
We started out pretty good on the research but we could have been digging deeper into who Dali & Mark are. After the research pitch we digged a little deeper and found interesting points to work with.
The concept team was working on the concept, collecting visuals, visions, missions and values.
The branding team has been searching for inspiration for the brandbook and also collected a lot of images.
The textile team didn’t find a lot in the weekend. There has been some miscommunication because they didn’t receive a material impression, while they could have collected some materials already. By now that problem is solved and they found lots of interesting stuff to work with.
On Monday was the concept pitch, which didn’t go very well because we couldn’t decide who was going to do the pitch. We had been so busy with the lay-out presentation until the last moment, that we didn’t rehearse.
The feedback was very useful and we processed it right away into our concept.
That’s it so far!
INSTALLATION IDEA
MAKE UP MOODBOARD
FEEDBACK PITCH
Feedback
Link Didn’t establish the link with icons Where is the link?
Values are good Maybe too much to work with. It is a lot. Pick out some values
Layers… Some repeating the same element Some are reshaping them Repetitive: think about this word
Getting rid of things Get rid of generic weak ones
Make the brand name catchy Think about the brand name Catchy phrase
Psycho Cold – warm colors Layer different patterns: illusion, moving What does it do with your brain?
Define elements which you can use in your collection What are you going to work with and what not. Make a selection
First have to come up with our tribe What offers this brand the target group?
Mission confuses people: look at it again Zuckerberg disrupting the whole world: something to play with! They are confused enough already
TRIBE What does our brand does for them! Important.
Make sure everything is coherent.
We need to have a strong core to the brand and the collection
Inspirational moodboard for the photoshoot.
PROCESS OFF TODAY
First three pictures are ideas for the 3D installation.
Fourth picture are sketches of designs.