It is now time to introduce our Guest Curator of the week @trochut! Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established as a freelance in Barcelona before relocating to New York City. Through his design, illustration and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style. For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression. Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex’s work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club––including being named a 2008 Young Gun––the Type Directors Club, Creative Review, Cannes, Clio and D&AD among others. His monograph, More Is More, published in 2011, explores his working methodologies and influences. Alex currently lives and works in Brooklyn. Check out the latest visual project concepted by Alex @t.r.u.t.h.a.f. Truth AF is an ongoing series of typographic animated “one-word poems”, created by a growing number of artists set to visualize all the unreliable noise around us. With that said, TAKE IT AWAY, ALEX! Portrait photo taken by @hayhayhill for @doingthings_nyc. . . . . . #GoodtypeGuestCurator #goodtype #typography #strengthinletters #lettering #handlettering #typedesign #trochut3d #alextrochut #3dlettering #graphicdesign #art #brooklynartist #barcelonaartist #dailytype #thedailytype #typism #calligritype #handtype #tyxca #typegang (at Brooklyn, New York) https://www.instagram.com/p/B1Jl35lJQft/?igshid=cqpg43czupr7