Genderising Wine: 3 Reasons It's So Wrong
Genderising Wine: 3 Reasons It’s So Wrong
A common marketing ploy these days is to genderise – or apply gender specific packaging and branding – to consumer products. Why wouldn’t they too? Genderisation starts before we are born with “blue for boys, pink for girls” messages being so strong. It’s familiar. Often genderised products are more expensive so they are more profitable. See this clip from The Checkout TV show.…
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