Two Bees Cashmere | Atlanta, Georgia
Rebranding + social engagement + list building campaign launched November 2013.
Project scope:
- Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience
- Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new)
- Creative direction for visual content used in social, email, and web
- Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction
- New company website (launching March 2014)
- Launch philanthropic partnership and integrate into brand image
Twobeescashmere.com [new site March 2014) | #sweaterup
Marketing inquiries to Erika, contact via heycitymouse.com
Facebook TwoBeesCashmere
Twitter Coming Soon, #sweaterup
Instagram Coming Soon, #sweaterup