Two Bees Cashmere Creative Notes

Two Bees Cashmere | Atlanta, Ga. | Rebranding campaign launched November 2013| #sweaterup #hugagoat | Warm is cool. | Marketing & strategy inquiries to heycitymouse[at]gmail.com.

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Flip through the full Spring/Summer 2014 Lookbook here: http://bit.ly/1bZkb6V

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Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup

[twobees-citymouse]

Two Bees Cashmere | Atlanta, Georgia

Rebranding + social engagement + list building campaign launched November 2013.

Project scope: - Conceive messaging and company brand image to relate to a more age diverse and geographically diverse audience  - Launch and build communities on multiple social platforms (Facebook - existing, Twitter - new, Instagram - new) -  Creative direction for visual content used in social, email, and web - Digital launch of new seasonal line(s) (March 2014) to include wholesale Lookbook, retail catalog, media relationships, full creative digital direction - New company website (launching March 2014) - Launch philanthropic partnership and integrate into brand image  

Twobeescashmere.com [new site March 2014) | #sweaterup

Marketing inquiries to Erika, contact via heycitymouse.com

Facebook TwoBeesCashmere Twitter Coming Soon, #sweaterup Instagram Coming Soon, #sweaterup