IT'S HERE. The doors of our flagship store at Fashion Island in Newport Beach are OPEN! The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous and fun), our 1,000-square-foot flagship store is like no other store you’ve ever seen. From the moment you step inside the gorgeous custom foyer—the first of its kind at Fashion Island—you’ll feel like you’ve died and gone to a luxurious UD wonderland.
Wende always says that makeup is about self-expression, and our new store takes that theme to a whole other level. When we say we went all out, we mean it. From exclusive UD makeup and boutique lifestyle products you won’t find anywhere else to large-scale, over-the-top fixtures, this is HUGE. We’re talking six makeup stations. A huge digital video wall. A gorgeous 100-inch custom nickel chandelier. And a stunning metallic tree inspired by pictures Wende took of the winter trees in NYC. Reclaimed wide-beam flooring and a locally sourced “found” table counterbalance all the chrome fixtures and keep the space warm and inviting. (The Pacific Ocean views near the entrance don’t hurt either.)
An extension of our corporate office (located just a few miles away and lovingly dubbed The Mothership), our new space is more than just a store; it’s the ultimate beauty hangout. We thought of everything! Our space includes a UD Lounge, which houses a coffee bar and an interactive photo booth where you can upload photos of your new look to Instagram. There’s also a “dude station” complete with an iPhone charger—the perfect spot to keep your significant other occupied while you shop. And being the animal lovers we are, dogs are welcome! (They can even get in on the photo booth action.) We equipped our dog- friendly space with water bowls and biscuits for your furry friends, along with a dog-themed bathroom.
Tell us UDers, what do you think of our #UDFlagship?