#udflagship

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What’s Your Beauty Story?

Now that you’ve met Jade and Steve, we want to introduce you to Ashmere. Every time you see her at our #UDFlagship store in Newport Beach, California, she’s rocking a new look. Seriously, her daily ensemble never disappoints. Get the details of her beauty story on The Violet Underground.

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Friday Night Fix: Brow Contouring

We know how over-saturated the contouring trend is, so hear us out - we want to show you guys our favorite way to shape, shade and contour your brow with Brow Box. Head to our blog The Violet Underground for the step-by-step.

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Friday Night Fix: Perfect Red Lip

Bailey Sarian of our #UDFlagship knows how to rock a red lip.  Today she’s sharing her tips for a flawless bold lip with serious precision.  Get all the details on our blog The Violet Underground.

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What’s Your Beauty Story?

As our area sales manager, Steve travels to the countries we’re expanding into and trains the new teams about everything Urban Decay. But when he’s not racking up frequent flyer miles, you’ll see him at our #UDFlagship. Read more on The Violet Underground. 

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Friday Night Fix: Lipstick Stained Cheeks 

You're at a bar.  It's getting late and you spot a cute guy who just walked in.  A quick run to the bathroom to freshen up and all you have is a powder compact and lipstick.

That's where we come in.

Kaela at our UD Flagship shows us how to apply the same lipstick to your cheeks and lips for a perfect pout and sexy, flushed complexion.  Apply Revolution Lipstick in Streak to your thumb and lightly press onto the apples of your cheeks.  With little pressure, lightly smooth out the lipstick with your fingers.

Now go find tonight's eye candy for a drink before the bar closes!

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Just a little view of the new @urbandecaycosmetics #UDFlagship store #makeupobsessed #shopping #bbloggers #beautybloggers #OC (at Urban Decay Cosmetics)

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Tour of UD Flagship

IT'S HERE.  The doors of our flagship store at Fashion Island in Newport Beach are OPEN!  The ultimate manifestation of our beauty with an edge mantra (and equal parts feminine, dangerous and fun), our 1,000-square-foot flagship store is like no other store you’ve ever seen. From the moment you step inside the gorgeous custom foyer—the first of its kind at Fashion Island—you’ll feel like you’ve died and gone to a luxurious UD wonderland. 

Wende always says that makeup is about self-expression, and our new store takes that theme to a whole other level. When we say we went all out, we mean it. From exclusive UD makeup and boutique lifestyle products you won’t find anywhere else to large-scale, over-the-top fixtures, this is HUGE. We’re talking six makeup stations. A huge digital video wall. A gorgeous 100-inch custom nickel chandelier. And a stunning metallic tree inspired by pictures Wende took of the winter trees in NYC. Reclaimed wide-beam flooring and a locally sourced “found” table counterbalance all the chrome fixtures and keep the space warm and inviting. (The Pacific Ocean views near the entrance don’t hurt either.)

An extension of our corporate office (located just a few miles away and lovingly dubbed The Mothership), our new space is more than just a store; it’s the ultimate beauty hangout. We thought of everything! Our space includes a UD Lounge, which houses a coffee bar and an interactive photo booth where you can upload photos of your new look to Instagram. There’s also a “dude station” complete with an iPhone charger—the perfect spot to keep your significant other occupied while you shop. And being the animal lovers we are, dogs are welcome! (They can even get in on the photo booth action.) We equipped our dog- friendly space with water bowls and biscuits for your furry friends, along with a dog-themed bathroom. 

Tell us UDers, what do you think of our #UDFlagship?