I picked the White Cube because of the title of the book we read as a class and it wasn’t one of the five top galleries discussed in the two articles under this category, Pace, David Zwirner, Gagosian, Marian Goodman, or the Hauser & Wirth. White Cube literally has a series of exhibitions called Inside the White Cube featuring first timers in the gallery. This and other commercial gallery sites didn’t seem too different from museum websites like MoMA, except they are definitely trying to sell something. White Cube has a “Shop” tab, and all the descriptions of work seem, at least to me, to use a lot of superlatives and words like “intense,” “unique,” and “major.” I put 50 St. Peter’s Cathedral Prints by Damien Hirst worth £20950.00 each in my basket before I even realized what I was doing.