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Just a few days ago Def Bananas released a brand new video for their recently dropped single entitled “Turn the Lights Down.” This fun party song that is wonderfully portrayed through the trio of artist, has already reached over 500 youtube views.
I certainly encourage you all to “Turn the Lights Down” and take the journey with Def Bananas as they mix and mingle their way throughout a blue lit house party to find the girl they each yearn for. Oh and make sure you make it to the end for an unexpected twist...
Check out more from Def Bananas on soundcloud at: DEF Bananas
The music industry is full of glitz and glamour. From flashy music videos, to the immaculate homes, and champagne bottles in the club rappers seemingly have it all. The lifestyle is portrayed as easy; get a deal and sit back while the millions flood your all white living room, but it’s not always as easy as it sounds. Although it is harder than it seems, how can easily influenced kids not be curious about an industry that is portrayed as instant fame. Of course they want to pursue a life of lavish if all they have to do is get someone to notice a few lines? Not so easy.
We all dream and often larger than tangible, but when up and coming artists do make it they talk freely in interviews about first purchases which often include, cars, houses, jewelry, and CLOTHES.
Clothes and fashion seem to go hand in hand in the industry more commonly because of artists like Kanye West who is in pursuit of a high fashion line, while ASAP Rocky rocks the runway (no pun intended), and 2 Chainz tries to regain his youth in leather pants. In the mean time multiple artist dabble in the art of designing affordable brands. Last Kings by Tyga, Big Sean’s Aura Gold, P. Diddy’s Sean John, Billionaire Boys Club by Pharrell Williams, Nicki Minaj for Kmart, and Play Clothes by Pusha T and his brother/ex rapper No Malice,are all examples to name just a few.
All of these artists have designed brands for different reasons to establish themselves, but each embody fashion elements, trendy designs, and very importantly name branding. Also it is a way for them to express themselves in extended ways.
Check out The Richest for more on the top 10 brands.
ASAP Rocky recruited singer and fashion icon Rihanna for his Fashion Killa Video. (shown above)
Why is Fashion so Important?
Some artists take fashion very seriously, only dressing in the most established designers; from Balmain to Chanel and everything in between. Fortunately for them, most of the things they have are given to them.
Let’s not forget this little snippet of Instagram beef between Rihanna and some petty girl:
Fashion is part of the lifestyle that comes with having money and fame. When constantly in the spotlight an artist is pressured to obtain an image.
Have you ever seen a rich person that wasn't dressed nicely? Steve Jobs? Well he had so much money he had a pass to do whatever he wanted.
INSERT VIDEO
Although, some stay very clear of it as well. For example J.Cole and Kendrick Lamar are most commonly seen in black or white T-shirts and jeans, or sweatshirts embroidered with their crews name across the front.
Rutgers University-Camden student and rapper, who goes by, Fly McFly gave me a little insight n his take about fashion in the rap industry. Check out what he put together in the studio below.
Regardless if rappers do it for the love of art or the urge to spend lots of money, rap and fashion will always be related. Famous designers will always be involved in the equation as long as rappers want to wear the clothes that they buy or are given to them. Great for the designers who are advertised in magazines, on social media, and web based news everyday Kanye West and Kim Kardashian wear matching Ralph Lauren outfits.
Rutgers University-Camden: On Wednesday April 9th myself along with a few volunteers hit the campus center at Rutgers University Camden to ask 32 students a few questions about why they do or do not listen to new artists.
New artists have a very hard time trying to get people to listen to their music partly because they do not have a large enough platform to reach a decent amount of listeners, but also because (as we found) about half of the students polled do not want to give new artists a chance, they flat out say they do not listen to new artists.
In these three graphs we break down three specific questions:
- Do consumers in fact listens to or do not listen to unknown/new artists?
- Why don’t they listen to unknown/new artists?
- What makes consumers listen to established artists opposed to new ones?
^^^The results are in! ^^^
Here at UndergroundPhilly we would also like to know:
If you do listen to new artists what media platform do you use?
I’m looking for artists to interview, blog about, and ultimately help gain some exposure! If you know any artists or are an artist yourself I encourage interested inquiries to contact [email protected] OR through Twitter at AnnaTsiaras
