#unf project

[michaela-at-au]

It Only Takes One Heart. Yours.

*** The Title is the Link ***

This link is in case the title link doesn't work:

Scribd Link:  https://www.scribd.com/embeds/249832615/content?start_page=1&view_mode=scroll&show_recommendations=true

These links are embedded in the presentation:

Here is a link to our video: https://www.youtube.com/watch?v=7BIW0WlS9L0&feature=youtu.be

Here is a link to our radio spot: https://soundcloud.com/user374163356/unf-radio-spot

           We began this project individually, each of us coming up with our own image and tag line. This was essential, I think, because it gave each of us an idea where the other was coming from. However, when it came time to choose an official tagline, we went with mine, It Only Takes One Heart. We felt that this could represent all of the United Nations Foundation, which to be quite honest, was something of a struggle. They have so many programs, and to give an idea of them all seemed overwhelming. We felt though, that this tagline could do it sufficiently. So from this point we divided up the work. Since the concept was mine, and I knew the most about it, I took on the task of introducing it, and summarizing it for our first client presentation. I also took on the job of making sure all the print ads were coherent, and that I could describe what we were trying to achieve with them. The rest of the group took on jobs of their own, Emma Claire with the video, JJ with the radio spot, and Carolyn with really summarizing and understanding the campaign.

            After the feedback we got from the first client presentation, we realized the importance of following through with our idea. The tagline didn’t seem complete. So we added the word yours. It Only Takes One Heart. Yours. This makes the tagline personal, and draws the audience in. They see that in fact, they can make a difference, anyone can. This I think was a turning point in our campaign. Now we each had a better idea of what our campaign was, and what we were trying to accomplish. This way, when we actually made the content for the final presentation, we were each prepared, and we really knew what we were trying to convey. This tagline is also extremely easy to make common across different mediums. It is something that is memorable, but not overly pushy, and I think that was very important to us.

            We wanted this to be a universal campaign. Anyone can make a difference, and that is what we took into consideration when deciding how we wanted to distribute our campaign. We decided that even though we were trying to appeal to a younger demographic, that shouldn’t stop us from attempting to appeal to an older one as well. This is a campaign that can touch anyone’s heart, and I think that was very important to us.

            Presenting to the client was nerve-wracking for sure, but we spoke confidently, because we believed in what we were saying. This above everything else is extremely important. This true belief in our campaign caused us to be able to speak easier, and present better. This campaign has grown on us, and we believe in its potential.

           This is and always has been, and extremely good group of people to work with. We work well together, and we understand each other. I am happy to have been given this opportunity.

[michaela-at-au]

Reaction To Client Feedback Post

The client feedback was very interesting and informative for our group, It Only Takes One Heart. First, it was great to have the experience pitching, and presenting in front of a group of people, as that can be incredibly nerve-wracking. Secondly, they gave us the advice to follow through, and finish our tag line, which is something that we had not thought of. The idea of It Only Takes One Heart... Yours, is special and it does tie together exactly what we are trying to portray very nicely. This is something that I know our group will strive to get across.

This is something that we can and will carry into our video and radio spot as well. I liked the idea of our concept being universal, and that by telling our audience that their heart is the one that can make a difference is encouraging and definitely the point we are attempting to get across.

I am also now certain that if we weren't triple checking for typos or grammatical mistakes before, we will most certainly be doing so now.

All and all it was very informative, and a productive meeting. I feel we learned quite a bit from it.

[michaela-at-au]

Reaction to the United Nations Foundation Presentation

The client, the United Nations Foundation is exceptionally good at marketing to a highly educated audience. They are used to a higher clientele. Upon viewing their B-Roll, it is much like viewing an unedited documentary. It is not something that would catch the attention of the youth of today. They are very good at explaining their various projects, in all their various forms. They are also very good at capturing the image of the people they are going to help. They know how to document are market their lifestyles. However, this sort of marketing is something that would cause the youth of today to put the TV on mute, because it seems very sad, and not so much uplifting. They certainly had uplifting footage, but most of their footage made it difficult to see what the UNF was doing in those countries.

I am a strong proponent of the idea that youth of today will react better to simpler themes and ideas. We need to get the point across in short, eye-catching clips. We know what UNF’s basic ideologies are: humanitarianism, peacekeeping, and human rights. With this information we can formulate a campaign that will resonate with youth. I believe that as a class we can add the perspective of youth to this campaign, as this is the age range that we all fall in. We can make it personal to us, and our peers, and I think that is very important.