Jan 21
There is truly nothing that screams "refreshment" quite like peeling yourself out of a thick, rubberized 1960s wetsuit just to enjoy a room-temperature lemon-lime soda. This ad captures that specific mid-century moment where scuba diving was the height of glamorous "space-age" leisure, because apparently, the best way to "get unthirsty" after being surrounded by a literal ocean of water is to consume carbonated sugar while wearing forty pounds of lead and neoprene. Note the guy on the right: he’s managed to keep his diving mask on his forehead while drinking, a level of commitment to the "scuba-chic" aesthetic that we can only hope to achieve.
Sourced from the July 1963 Reader's Digest.
