Expect more with ALTBalaji’s & ZEE5 Alliance - 60+ New Shows in Pipeline
In an unusual alliance, two rival over-the-top (OTT)video streaming platforms have joined hands for content. To increase the subscription video-on-demand (SVoD) business in India, ZEE5 and ALTBalaji have announced an alliance, with both looking to leverage each other’s strength in the OTT domain and will collaborate to co-create original content which will only be available on their platforms.
ZEE5 is the OTT service owned by Zee Entertainment Enterprises Ltd, while ALTBalaji is managed by Ekta Kapoor’s Balaji Telefilms Ltd.
The content-sharing arrangement includes co-creation of more than 60 original web series, in Hindi, which will be available exclusively to SVoD subscribers of both the platforms. This association is a collaborative process of understanding consumer insights and marketing to serve the viewer better and resulting in improved monetisation for both, the two companies said in a statement.
“I truly cherish the bond between ALTBalaji and ZEE, which has been nurtured and built over the last two decades. Together, we have created some path-breaking content masterpieces which have truly entertained our esteemed audiences. I am most certain that this association will enable both the brands to re-create the magic, this time in the digital space," Punit Goenka, managing director and CEO, ZEEL, said in a statement.
