Apr 28, 2015
david’s consultation / 28 april
seen from Russia
seen from Saudi Arabia
seen from Yemen
seen from Malaysia
seen from United States
seen from Ukraine
seen from United States
seen from United States
seen from United States
seen from Germany
seen from Netherlands
seen from France
seen from United States
seen from Switzerland
seen from South Korea
seen from Slovenia
seen from Azerbaijan
seen from United States
seen from Malaysia
seen from Saudi Arabia
david’s consultation / 28 april
experiment x UrbanApathy
#1 urban apathy: [observations]
are singaporeans getting too cold/ unfriendly?
are we too focused on technology which makes up disconnected from one another, thus making our lack of interest and enthusiasm worse?
insights:
these images reinforced our hypothesis on which singaporeans are too focused on technology, thus in turn widening the apathy and disinterestedness. many of the subjects we have observed were too busy on their technology to even notice us. there were also instances where people were ignoring their friends/ company and just concentrating on their phones.
we need to disconnect to reconnect.
#2 urban apathy: [experiment: SMILE]
we held up a sign that read “SMILE if you’re reading this sign” to see the reaction of Singaporeans
video coming soon
insights:
a small amount of people actually returned our smile. there were some cases where the person walked right up to the sign, read it and blatantly ignored us. this proves that there are a considerable amount of singaporeans who are truly unfriendly even when given an opportunity to return a small act of kindness such as smiling.
lesson #2
1. urban apathy
apathyˈapəθi/ noun lack of interest, enthusiasm, or concern.
2. urban secrets/ pollution: unheard voices x heard voices
3. urban phobia