Food influencers @katherine_spiers and @kristasimmons share their secrets for building a social media audience at Rob Eshman’s #uscfoodclass. Some of their tips: . (1) Best way to attract a podcast audience is to interview podcasters. (Spiers) (2) On National Radio Day (Feb 28), keep an eye out for discounted radio equipment and supplies. (Spiers) (3) Interview non-food people about food uncovers never-before-heard stories (Spiers) (4) Look for food stories in underexposed communities like the San Fernando Valley in LA (Spiers) (5) It’s ok to occasionally post content you like that may not get high engagement. If we only posted what does well, it would be all churros all the time. (Simmons) (6)Reporting on other cultures’ food is a good way to sneak in education about people and place. (Simmons) (7) Create a deck to promote your work as an influencer (Simmons) (8) Look for niche or micro-topics (Spiers and Simmons) . Under the watchful eye of our experts, the class Instagrammed Rob’s homemade apple crisp (the buttery, candy-like crust was killer). Simmons helped “dress the set” wrapping a student’s scarf around the baking pan, and we stood atop chairs to get the perfect insta-worthy, birds-eye photo. . . . . #instagram #socialmediaengagement #socialfollowing #buildinganaudience #podcasts #podcast #podcasting #foodvideo #foodpodcasts #foodmedia #foodmediaandculture #foodinfluencer #usc #robeshman #foodreporting #foodporn #instaporn # (at Wallis Annenberg Hall, Annenberg School of Communication and Journalism) https://www.instagram.com/p/BqO_j08BE2F/?utm_source=ig_tumblr_share&igshid=pjnxibp7ms4g
