Lite application for the phone?
In European cities a strange trend to use, for the developing world a helpful idea.
In 2018 the photo application (app) Instagram, based on a own social network and now part of Facebook, launched a smaller app for the developing markets of the world.
In the USA or Europa, it is common to surf with your smartphone with a huge capacity of mobile data and a 4G connection.
In developing countries, that looks different where less than the majority owns a smartphone and the mobile data connection is more expensive in relation to the income. Therefore, companies like Instagram and Spotify launched already a lite vision of their mobile apps with less functionality, but as well less capacity for the internal phone storage. Other companies like Google are working on their lite apps.
I support this idea and think that apps don’t always need be more colourful and with huge functionality, sometimes less is more. I like the idea to support each part of the world, as well the “less good connected one”. Especially the big companies like Facebook and Google can easily handle the support of lite apps for developing countries and as well for users in Europa or the USA.
At the end it is a win-win situation.
http://academic.mintel.com.ezproxy.gcd.ie:2048/trends/#/observation/907036
