Podcast
Over the last years, the podcast audience grow constant at a rate of 10 to 20 percent the year. This is a trend, which is seen to continue in the future.
Stories are important to shape the understanding. Like Jonathan Haidt, a psychologist, observed, the human mind is a not a logic processor, itâs a story processor. The human brain remembers 22 more information, if these are covered as part of a story, instead of deserved as facts only.
Moreover, with the time, the audience knows the creator of a podcast better. The communication style, her or his perspective to things and overall views become familiar. These days, where truth is often shrouded behind misinformation, fake news and more, people are looking to turn somewhere trustworthy, to help to understand the reality behind topics. Podcasts of good authors can fulfil this role. With podcasts, humans can stimulate the imagination, while we learn about new topics easily. Additionally, podcasts are so easy to use. In a combination to driving the car, sitting in the train, taking the airplane, podcast can always be with us at any journey. Furthermore, during cooking or generally said preparing things at home or elsewhere, we can easily follow podcasts instead of music. With that, the consume is easy for the audience, which makes the use of learning handy and time efficient. With the on-demand technology, the use nowadays is perfectly matched to the need for the audience.
https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066













