Hangouts Leveraged On-Air
Google’s hosted video conferencing solution is giving businesses capabilities that other solutions don’t. Developers are keying in on some of the API’s Google has opened on Hangouts to give it additional features. These features will benefit all types of organizations, helping them get their word out online using live video. Whether it be in a Hangout “on-air”, or an internal meeting, having Google Hangouts is a major benefit of choosing Google over Microsoft in the cloud services game. We have recently come across a couple different utilizations of Hangouts by some local organizations that are excellent examples of using the web to market themselves.
The local baseball team just opened up a multi-million dollar park a few years ago and since their championship last year, have thrived with sponsorships and ticket sales. This year they started using Hangouts On-Air to broadcast their games so folks could watch from home if they like. We can see them expanding to not only away games but live broadcast of all league games in HD very soon. Using Hangouts add-ons they display an overlay with game info for viewers. We see potential here for advertising revenue and setting up multiple camera angles with additional cameras. The main challenge will be wireless connections. A wi-fi network at every park would be ideal but Verizon has lots of LTE beamed around this area so an easy Plan B exists on that front.
We have been working with a local school system that has keyed in on the capabilities of Hangouts and has plans to implement many different uses. Principals and Administrators will be able to reach out to teachers and classrooms with live video. Teachers will be able to organize together and collaborate on curriculum development and also broadcast lectures publicly. This adds a new level of transparency for the system while helping them use their educational methods and skills on a larger scale. Students will be able to get together in small groups and collaborate on class projects and homework. Children with special needs might be better served as well.
The power of Hangouts is starting to transform business relationships and benefit our educators in so many ways. Many Gmail consumers haven’t realized that they have an agnostic “Facetime” application that works across multiple operating systems and devices. But Google Apps users have been leveraging this service since it first appeared in their inbox. ValleyApps is proud to work directly with such an innovative company as Google.








