#vco565

[hannahlacey]

Final Presentation

These are the final presentation slides I created, explaining my concept, theory and outcomes. I decided to present my work in presentation sheets, in order to explain the main intentions + function of each different outcome, explaining the narrative built through my project. 

By keeping last terms feedback in mind, I designed the slides themselves to be coherent with the brand, which allowed me to create a harmonious design with my outcomes. I am really pleased with how this has turned out, and feel like I have been able to communicate my concept and ideas effectively.

[hannahlacey]

Reflecting on LO’s

LO1-

I believe I have hit this learning objective with the contextual research of perfectionism, advertising, contemporary media, and most importantly, Plato’s theory of forms. By using this theory to kickstart my whole idea generation, I have been able to conduct a clear objective for my target audience - which is that perfection is unattainable and unrealistic. I have also been inspired by wabi-sabi, the theory of celebrating imperfections. This has informed how I have created my website, bringing the messaging into my outcome.

LO2-

This learning objective has been at the forefront of my mind through this project, as I have experimented with several concepts, directions and methods of working. By exploring both digital, physical, and contemporary practices, I have been able to choose a medium that is best fit for my audience. This has been through a digital platform, as my Target audience are digital natives.

LO3-

By choosing to include 3D illustration as a big part of my brand identity, I have been able to link contemporary practices to my concept. I also have considered how the audiences best respond to different platforms, such as snapchat and filters. I have also worked to allow myself time to consider my designs and develop them to the best of my abilities in this time frame.

[hannahlacey]

Unit Evaluation

Throughout this unit I have undergone a series of decisions, changes, and experiments that have lead me to my outcome. With the initial direction of my topic being focused on creating a tool for perfectionism, I was able to approach this concept on a very theoretical basis. Ancient asian concepts, such as wabi-sabi, drove this initial exploration to experimenting with combining digital and physical methods of working. I was able to explore photography and illustration within this chapter of my work, allowing me to later push past these and develop something more technical. By also incorporating my personal relations with perfectionism, I was able to start utilising my own responses as research, leading to something quite personal.

However, this personal aspect hit too close to home, which pushed me to expand on this concept and look for alternative angles to approach it. This process challenged my ideation skills, and in turn pushed me to focus my attention on problem solving for an audience. Once this shift had been made, I then found my experimentation stage to be much more enjoyable. The exploration into 3D design was the most successful within this unit, due to the relevancy amongst my audience. Alongside this, bringing a more contemporary, new approach to working inspired me to continue seeing how this method could be applied to design. This then led me to undergo a series of experiments, branching from branding, to animation. These types of experiments were the most successful and effective for my concept, creating an interactive nature for the audience in my campaign.

As for the conceptual elements, I utilised the initial research for wabi-sabi; turning it on its head to create my visual identity. By pairing this with the theory of forms, I was able to build communication with the audience both visually and through messaging. This focus on the narrative I was building was crucial for this process, as I continued to keep these theories in mind.

Overall, I believe my outcomes have been a product of the explorative journey I have taken this term, which I am extremely proud of. I believe this outcome is relevant to the chosen audience, clearly communicates the narrative I set out to critique, and is visually cohesive.

[hannahlacey]

Final Learning Agreement

Creating the final version of my learning agreement, I decided to specify the target audience more. I noticed how I was heading in the direction of a more feminine approach, which I believe is due to my own experience and personal relationship with this topic. I also believed that the route of the visual style I was developing inherently appeared more feminine- focusing on pinks and feminine semiotics. This final learning agreement gave me lots of room for experimenting, allowing the project itself to guide me. 

[hannahlacey]

Updated Brand Board

I decided to continue working on my brand board after the feedback I received. I noticed that the board before felt very art-deco, which I didn’t really want to go for. This was mainly due to my choice of fonts used, which were script and followed the styles of the 1960’s posters I researched. However, I still really liked the bold and energetic style of the title font.

This lead me to turn to more of a contemporary use of fonts, which would resonate more with my target audience. By utilising a simplistic, rounded sans-serif font as a secondary typeface, this brought back that ‘trendy’, more relatable messaging. I also simplified the colour pallet, deciding to take the blue colour away. This left me with more of a concise brand identity.

[hannahlacey]

Final Website Pages

Looking at my website design in its final form, I wanted to reflect on how I think this fits my concept. By creating this space that the audience are finally directed towards that feels less visually abrasive, and more comforting, I feel this is the perfect way to wrap up this project. As Gen Z audiences love to have control over their lives, what they consume and how they consume it, this platform is perfect for allowing them to choose and view what they want. Alongside this, having a space to visualise other women who have achieved amazing things without the focus being on their body or looks, I think this reinforces that messaging of embracing yourself for ‘who’ you are, not what you look like. If I were to continue working on this website, I would work on the legibility, and try to animate certain aspects, however, for now I am really happy with this outcome.

[hannahlacey]

Altering Filter + Making Mockup

In order to match the language used for my website (sacrifice), i decided to change my filter verbiage. This creates more of a rounded narrative for the audience to follow- delivering the ‘punchline’ as being something you have to sacrifice. By using this language at this stage, there is more of a build-up and execution, rather than giving it all away in the posters and ads. 

I then set out to re-create how using the snapchat lense would work, which i think looks really effective and accurate. This also showcases how the audience are prompted to visit the website with the ‘more’ tab, allowing them to seek further help through the website.

[hannahlacey]

Composing all of my clips together, this presents my final website idea. I am really pleased with this outcome, and feel there is a difference in language and visuals in comparison to the filter, instagram ads, and posters. I believe I have created a place for the audience to feel seen and accepted, without feeling overwhelmed. This is due to the toned-down colour pallet, use of a different, sans-serif font (being more casual), and the tone of voice created through the language used. 

I am really proud of this outcome, and feel as though I have created what I intended to create.