Hannah Lacey @hannahlacey - Tumblr Blog

VC0664 Bibliography

Ads of the WorldTM (n.d.). Make your story, Be More! [online]. Available from: https://www.adsoftheworld.com/campaigns/make-your-story-be-more [Accessed 20 March 2024a].

Ads of the WorldTM (n.d.). Your Social Secret [online]. Available from: https://www.adsoftheworld.com/campaigns/your-social-secret [Accessed 20 March 2024b].

Ads of the WorldTM (n.d.). Modelo Especial - Frost, Modelo Especial - Paint, Modelo [online]. Available from: https://www.adsoftheworld.com/campaigns/modelo-especial-frost [Accessed 20 March 2024c].

Ads of the WorldTM (n.d.). Modelo Especial - Frost, Modelo Especial - Paint, Modelo [online]. Available from: https://www.adsoftheworld.com/campaigns/modelo-especial-frost [Accessed 20 March 2024d].

Albertsons Market (n.d.). [No title] [online]. Available from: https://blog.albertsonsmarket.com/culture-brings-people-together?hs_amp=true [Accessed 15 February 2024].

Anon (2014). Difference Between Ritual and Tradition. Compare the Difference Between Similar Terms. Differencebetween.com [online]. Available from: https://www.differencebetween.com/difference-between-ritual-and-tradition/ [Accessed 12 February 2024].

Anon (2016). University of Sheffield - New research reveals surprising insight into British drinking culture. ENP Newswire. 21st April [online]. Available from: https://go.gale.com/ps/retrieve.do?docId=GALE%7CA450145938&v=2.1&u=aib&it=r&p=STND&sw=w&aty=sso%3A+shibboleth.

#fmp #vc0664 #bibliography #lo3 #lo4

Final Major Project VC0664 Evaluation

This FMP gave brilliant opportunities to expand my technical skill set, navigating the demands of industry level branding.

The initial research into contemporary issues expanded my interest in Gen Z, and their relationship to sobriety. As a trending conversation amongst market research, the untapped demographic of sober-students and nightlife gave me an edge to personally explore. This exploration uncovered both personal and national insights, which I used to propel my problem solving skills, placing sober students’ needs at the forefront.

Generating solutions for my audience to enjoy university nightlife, I navigated the translation of research to ideas, to prototyping and reflection. Within this process, I engaged with technical skills such as Blender, which supported the professional expectations of my work. However, collaboration with photographer Leah Andrews pushed this exploration to feel more considered and produce a high-quality outcome.

To fully engage with this process, it was integral for me to maintain a structured plan, balancing long-term objectives with weekly goals. However, certain feedback was unexpected, causing me to navigate reiterating my concept, and creating new goals. This was apparent when I switched my branding, and as I created the physical products. This set my process back, needing to address my time-management to ensure I remained on track.

Iterative in nature, this process pushed me to expand on skills outside of my knowledge, such as photography. However, this exploration carried valuable learning opportunities, and expanded the potential validity in my outcomes. Alongside this, it proved difficult to make decisions based on my audience's needs rather than my personal desires for the outcome, as I worked with new methodologies and constantly questioned my work.

Looking ahead, I feel there was even more potential to explore my idea, widening the concept to bars, and possibly other styles of beverages. Alongside this, I had aimed to include motion graphics with my 3D renders, however, didn’t find the time to do so. Regardless, this project pushed me to consider professional contexts to a high degree, creating outcomes I feel are considered and strong for my audience.

#fmp #vc0664 #lo4 #lo3

Re-branding my Professional Portfolio: Website + Outcomes

Personal Branding

Overall, I am really pleased with the outcomes I have been able to create this term. I feel as though I have done well with the time I have had, and feel this brand identity really does express my professional personality.

Upon reflection there is a lot more I wish to do with my personal branding, such as expanding on more assets and illustrations, expanding my PDF portfolio to be longer and include the presentation slides of each outcome, and the website to be more rounded visually.

However, for now i am pleased with what I have created in this time, and feel proud of these outcomes.

#personal branding #vc0664 #lo3 #lo4

Re-branding my Professional Portfolio: Business Cards

Personal Branding

Although very simple, I decided to create my business cards just showcasing links to my website and my online presence. I played around with a couple of compositions, however settled on this very basic composition.

I feel as though this is very straight forward and will be really good to hand out at shows and when networking.

#personal branding #lo3 #lo4 #vc0664

Re-branding my Professional Portfolio: PDF Portfolio

Personal Branding

I created this PDF portfolio to go alongside my website, to showcase the main bulk of each of these projects. This is intentionally short, and showcases my website link to direct people to see more of the outcomes. I have created a quick summary for all of these, and have included imagery of the main outcomes.

#vc0664 #personal branding #lo3 #lo4

Re-branding my Professional Portfolio: Creating Logo Animation

Personal Branding

I created this logo animation for my website opening page, which i feel is a really nice touch to showcase some of my branding abilities. Inspired by my research, I found this adds a unique element to differentiate my website from others.

#vc0664 #personal branding #lo3 #lo4

Re-branding my Professional Portfolio: Website Features

Personal Branding

By having a featured section, this is how i can immediately showcase my main projects that I am proud of and confident in. I have linked each of the Titles to the pages themselves, acting as a short-cut. However, this means i need to have quite a few projects on my portfolio for this to be relevant.

To combat this, I may just put the expanded projects in this section, and leave the others quite vague in explanation and just showcase the outcomes.

By having my work showcased in a 2 column format, I am able to showcase projects really distinctly. I will change the images so they showcase the main overview/ give a visual explanation as to what the project is about.

I therefore decided to create two different styles of work being presented- one that goes into detail about the projects process, and the other being more summarised.

I decided to showcase these projects in depth:

penguin vibe

iris

hot stuff

(potentially my FMP)

This is the general layout of my larger projects, which has

For the 'about me' section, I wanted this to be simple yet engaging, with an image of me to seem more professional.

#personal branding #lo3 #lo4 #vc0664

Re-branding my Professional Portfolio: Larger Projects

Personal Branding

For my larger projects, I decided to create quite a lengthy page, explaining much more of the process of how i made my work.

I found it really interesting to create a drop down menu to explain the length of my process, writing in-depth explanations for the brief, the research, the ideation and the execution.

I then go on to showcase some user personas, process images- each leading to the outcome slides at the end.

By having these pages paced in this way, it allows the viewer to be guided through the process, mainly having visuals to see how i got from point A-Z. I feel its a good idea to give the viewer the opportunity to sit and read everything, however they don't need to.

Overall, I think this presentation allows a breadth of information to be shown, and showcases the process clearly.

#vc0664 #lo3 #lo4 #personal branding

Re-branding my Professional Portfolio: Smaller Projects

Personal Branding

For the smaller projects, I simplified the composition, going for a very basic layout. This way I am simply showcasing my brief description, some summarised explorations, and my outcomes.

I feel as though this is all that is needed for these style of projects. as i am mainly there to show the content of the images rather than explain the process much.

#vc0664 #personal branding #lo3 #lo4

Re-branding my Professional Portfolio: Settling on Brand Identity

Personal Branding

I settled on this colour pallet, typeface use and logo. I feel as though this is a clean and simplistic approach, which is needed as i have a lot of differing visuals for my branding projects.

As I want to go into branding, i felt showcasing my logo would be a really strong way of showing my own work, communicating my strengths.

Overall, I feel this is easy to apply to different assets and outcomes, and feels appropriate when representing me as a designer.

#personal branding #lo3 #lo4 #vc0664

Re-branding my Professional Portfolio: Research

Personal Branding

I am a New York based designer and creative director. I lead, design, and help build strategic solutions for products, experiences, and bra

I wanted to re-visit a couple of portfolios as inspiration, drawing from the aspects of their work that i felt are really strong. What I found to be particularly interesting in these portfolios was :

Mimi Guan:

strong and playful use of colour adding interest

use of personal branding assets

personality in layout

Marco Coppeto:

introductory animation

strong use of typography

simplicity in the layout and composition of project pages

Although very contrasting portfolios i feel both have a really strong presence, and I would like to apply features from both in my own work.

#personal branding #vc0664 #lo1 #lo3 #lo4

Re-branding my Professional Portfolio: Website Layouts + Flows

Personal Branding

I decided to create a brand new website on Square-space, after exploring a couple of the other options and being unsuccessful (Wix and Adobe Portfolio). I wanted to look at how they integrate

After all of these different layout changes and explorations, I started to lean towards the original colour application and design. This was the orange and pink/lilac, which i felt looked both clean and sophisticated. I also wanted to include my animation somewhere, as i felt this experiment was somewhat successful and added a nice touch.

This is what composition I settled on, after many attempts and variations of experiments. I felt this was clear and introductory, and allowed me to clearly make a statement and show off a bit of my logo work.

#personal branding #vc0664 #lo3 #lo4 #lo2

Re-branding my Professional Portfolio: Logos Exploration

Personal Branding

At first, I wanted to look at possible ways of re-branding my portfolio and professional presence. I wanted to think about the direction of work I am heading towards- which is branding and advertising, and think about the possible ways of appealing to these employers.

I started to explore using 'Boodle Lacey' or Boodle design as a name, which is a nickname that has followed me through my life. However, I remembered the lecture with Emily which clarified the difference between using real names and alternate names. This made me realise that using my own name was probably more appropriate, as i want to be hired from an agency, as opposed to looking like i have more team members, and doing freelance.

This was one of the styles i found i liked, creating a logo that seemed professional and stylistic. I though that this typeface was friendly yet bold, having a more modern take to my initial ideas.

However, I still really liked my logo mark, and wanted to look at other ways of still including this in my logo. I created these experiments and logos, expanding from the mark i made. I really liked the use of the mark as an 'h', and found these experiments to feel like a more sophisticated use of this logo-mark.

I also found that due to this use of the logo emblem, I preferred this logo with just my first name - however, may re-consider this down the line. This is due to my first name not providing enough of an identity, which may make it hard for employers to remember my name and proper identity later on.

#personal branding #vc0664 #lo3 #lo4 #lo2

Re-branding my Professional Portfolio: Choosing Website Space + Reflecting on Previous Work

Personal Branding

This was my previous website design and branding, which i created in the summer. To me, this overall website was fairly successful, as I felt it was somewhat easy to navigate and i liked the branding.

I wanted to create a website that felt easy to navigate, straight to the point, and displayed my work clearly. By creating this clean branding, I felt I was able to do so quite well.

However, after talking on the phone with one of the futures/careers team members, she gave me some pointers on how to make the website better:

maybe categorise the projects into branding, illustration, and UX/UI

arrange the projects in a way that really clearly showcases what they are going to be about

expand on each project further and make sure they include information about the process more.

develop a linked-in profile to create a professional platform outside website + link the two

However, as the university had no space to keep my website going, I had to delete this and start again. I began turning to other platforms, experimenting with Adobe portfolio, wix, and squarespace.

I found the adobe portfolio tool to be extremely limiting, so decided not to use this.

I also created a linked-in profile, and began uploading projects onto there. This is the current development state:

Within my linked-in, I have uploaded several of my projects, having descriptions and written summaries of the work. This is great for quickly displaying my work, without having to go into depth about the whole project. Within this, I plan to link my website portfolio to each project so possible employers can read further into them.

#personal branding #vc0664 #lo3 #lo4

Poster Printing Issues: LO2

Week 12

Going to print the posters, i came across many technical difficulties. The bottles I had rendered in blender were very geometric and not smooth, so i had to go back, re-create and re-render the bottles, make a much larger label png and try to get an A2 poster dimension.

As the lighting was so pixelated, this was a really tedious process and took me a very long time to work out and render. In total, this process took 5 hours to complete- as the poster rendering took an hour for each poster.

I also had to edit some of the glitchy light reflections out, as they were drawing too much attention.

However, I eventually was able to print and trim these posters, having my three outcomes ready to hand in. This process was tedious and took much longer than expected, however, I am happy I managed to get through this in time.

#lo2 #experiments #fmp #vc0664

Presentation Changes & Finalisation LO2

Week 12

I decided to play around with the presentation, looking at ways of making it more explanatory and interesting. I decided to go for a pitch-style presentation, which focuses more on visualising the products as opposed to explaining them all.

I wanted the text to be predominantly in the first couple of slides, only to explain the ingredients and the main concept/ issues. The issue with these slides was the amount of text on the initial couple of slides, as this felt out of pace compared to the other slides.

To overcome this, I explored various ways of presenting information in shorter ways- breaking the information down into bite-sizes and having title pages.

#lo2 #fmp #experiments #vc0664

Creating Instagram, Hero Image,

Week 11

After my feedback, I decided to look at a couple of other non-alcoholic instagram pages to gather inspiration.

Trips instagram was a really good way of seeing how they merged lifestyle images with informational posts and other related content.

Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

I created these two designs, using the lifestyle images i took and creating some extra supporting assets. I found it was a really good idea to include posts such as recipes or adaptogen facts, to engage audiences and get them more invested in the products.

By also having a 'weekly segment' of 'elevate your stories', i found this could be a fun platform for people to share their experiences with the drinks.

Then, turning to the hero image- I decided to go back and re-visit the purple designs from the billboard. I found this 3D render to be a really strong and simple way of visualising these products and simply showing them off, which I am happy with.

This feels like an appropriate cover image, showcasing all three of my products in a similar manner to my billboard. Simple yet effective, I want to use this and just add a very simple explanation beneath.

#lo2 #fmp #vc0664 #experiments

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