We are Versa
Welcome to Versa!
We’re thrilled to announce that the company formerly known as ElectNext (can we get a symbol for that?) is now Versa, where we’re re-imagining the sponsored editorial.
We began our journey two years ago, fueled by a belief in an informed and engaged public and with a single product that focused specifically on empowering voter choice in elections. Since that time we have vastly expanded our reach and our offerings, with a suite of products designed to embed directly in news stories and bolster your understanding of news-making people, issues and events.
So, why “Versa”? In Latin, “versa” originates in the verb “to turn,” or shift your gaze, as in “vice versa.” And, “versa” is also the building block of the word conversation -- a fairly fundamental feature of an active and mindful public, we thought.
From our origins in a quiz that revealed candidates you didn’t know you agreed with, to Featured Perspectives, a new category of sponsored editorial that elevates stakeholder voices around the most salient issues of the day, as Versa, we’re continuing a long tradition of showcasing a diversity of viewpoints, facilitating inclusive dialogue, and getting ever closer to a world that meets our vision, in which every person is equipped to be an informed, engaged citizen.
To those who made this journey possible, rewarding and so. much. fun: THANK YOU. All of you. We could not have done it without you.
And, welcome to Versa.