#vicejar

[rubroblack]

Ela gostava da ideia de ser flor. Nascer, brotar, aparecer. Crescer, vicejar, desabrochar. Florescer, Enflorar, reflorescer. Transformou sua alma em jardim e floriu. A primavera nunca mais saiu dela.

RubroBlack

[thevicejar-blog]

VICEJAR: It's Time to Do Something about those Bad Habits!

VICEJAR is a savings and lifestyle tracking tool that has taken the concept of a traditional swear jar and digitized it with real cash. Changing the Way you Behave VICEJAR is a digital swear jar fo...

[vicejarstartup-blog]

Designs

We went through hundreds of designs: fun, goofy, playful, wait those are all synonyms.  We came to the conclusion of safe, secure, vintage feel logo.  As the idea formed, many friends and family loved the idea for it’s nostalgia: putting coins in a swear jar to change behavior.  Everybody has a vice, a bad habit that they wanted to curb.  The spacing and the caps give the logo a secure box-like view, font telegraphico.  We opted for this feel as opposed to this version which everyone seems to spell out: ViceJar.  I like to correct them by re-typing V I C E J A R, people don’t typically like caps cause it feels like you’re yelling at them but not this one since it’s spaced out.

One direction which was totally different was the art brush medium font.  This font was too playful but the idea VICEJAR was to gamify savings, health, and fitness so we squeezed the art brush in last minute.

[thevicejar-blog]

VICEJAR uses money to motivate, kinda like a swear jar, you save based on the way you behave