A micro blog about the difference between traditional marketing firms vs Digital creative Agencies
In a world where smart phones and the internet of things are prevalent in our daily lives, new marketing and advertising strategies are now being developed to cope up with the fast emerging technological trends that will soon replace traditional marketing. Welcome to the world of digital marketing and the full service ‘digital agency’ that is now slowly replacing print, radio and television marketing strategies which are the original foundation of traditional marketing. The new word "Digital Agency" is not just a buzzword it is now a core business partner to help you project and implement digital marketing strategies and growth in this fast emerging digital times.
to best explain exactly the difference between a digital agency from other types of marketing and advertising firms, we’ll highlight some of the key distinction:
Traditional Advertising Firm vs Digital Creative Agency
The term ‘digital creative agency’ may sound extensive, but it typically refers to an agency offering more digital marketing and advertising services. For a traditional advertising, the media and channels of distribution use are traditional marketing methods such as print, radio, television and direct mails. While a digital creative agency has a new modern approach using primarily the internet, creative design and technologies to run advertising campaigns. Digital Agency specifically campaigns with the target audience in mind, tailored to a device where the marketing campaign is being viewed such as mobile phones, tablets, laptop and smart objects.
A digital agency’s focus goes beyond just the aesthetics of design, but also considers the overall user experience on every digital platform, and regardless of what type of device is being used. From web development and UX/UI web design to SEO, social media, and content marketing – and everything in between – a digital agency works to deliver a functional design that not only looks great, but also drives business growth. I am not saying that Traditional agency is less creative but it means and strategies are no longer relevant in todays digital age.
Digital agencies also tend to practice exclusively in a specific area of digital marketing and advertising, in a particular niche market, a general business size or type, or an otherwise specified client base. By doing this, they hire for a specific skillset, and obtain more experience in a focused area vs. trying to be everything to everyone.
It’s nearly impossible for a traditional marketing and advertising agency to completely ignore the digital side of the industry, which means most successful agencies consider themselves to be both creative and digital. However, it’s where the agency dedication, focus, and experience lies that ultimately makes the difference.
Advantages of a Digital Creative Agency
A digital creative agency understands the value of investing in technological advancement, as well as in highly skilled web developers, programmers, Graphic artist, and SEO experts, some so called marketing managers do not even have this skills and relevant experience. With advanced skills and technology at their fingertips, a digital agency can offer multiple digital solutions to their clients, along with traditional creative design and branding services.
use of technologies to laser target campaigns to specific target audience
non aggressive form of advertising, advertising campaigns can be delivered in a fun way like a video, vlog, podcast or any form of content that add values to people lives
It is way more cheaper compared to paying for radio and TV advertisement
You can measure and analyze your campaign through data and analytics
It can be FREE by taking advantage of different media channels
campaigns convert faster than tadeonal adverting
You can set local, international or global campaign's in just a click of a finger
It is more environmental as it does not need any usage of printable marketing materials
Is Digital Creative Agency better than Traditional Advertising Agency ( Big NO )
Having said all the great benefits of a digital creative agency it still relies on the foundation of traditional marketing by just utilizing the same technologies making incremental changes and unless this digital creative agency push their limit it is never enough, why? then welcome to the world of Artificial Intelligence in Digital Marketing and why artificial intelligence is slowly reshaping the very foundations of marketing. to learn more about applications of artificial intelligence in digital marketing please check our YouTube Podcast at below the page.
