#viscomincontext2

[teuta-cipa]

I then put these into our colour scheme, I think the oranges and the lighter green look the best.

[teuta-cipa]

I picked my favourite font which was Ohno Softie Variable and put our brand name in all the variations of the font. The top was thin and it went through to black, I decided that I like the medium look the best.

[teuta-cipa]

I went into adobe fonts and put our brand name in to see which I liked.

[teuta-cipa]

We struggled to come up with a brand name at first, we were overthinking it quite a bit so she stripped it back and just sort of started throwing words down that we kind of associated with growth. 

- Blossom

- Sprout 

- Growing 

- Eco 

- Sustainable 

- Green

[teuta-cipa]

I simplified the website mockup and kept it clear and straight to the point. If older people were to use this, they don’t want a ton of writing and things cluttering the page.

[teuta-cipa]

Talking about I, I decided that making an app mockup would be a good idea as a younger audience like to have easy accessible things and having an app that makes it easier. This app lets you book into sessions and lets you see into past sessions. 

[teuta-cipa]

I took these elements in for a group tutorial and the idea was there but we discussed who my target audience actually was. The older generation were now the guys sort of running it, we had to get the younger generation involved in the learning and actually wanting to come and learn how to cook. 

[teuta-cipa]

I made a website mockup for my brand concept. I thought older people are more inclined to use a website rather than an app and they would find it easier to navigate.