SAG-AFTRA, which has been on strike against film and scripted TV productions since July 14, is now gearing up for another possible strike –
The 10 companies facing a possible strike are: Activision Productions Inc., Blindlight LLC, Disney Character Voices Inc., Electronic Arts Productions Inc., Epic Games, Inc., Formosa Interactive LLC, Insomniac Games Inc., Take 2 Productions Inc., VoiceWorks Productions Inc., and WB Games Inc. “Work under the video game contract “includes a great deal of ‘performance capture,’ where trained professionals, many of whom are stunt performers, provide digitally captured performances used to give expressive movement to video game characters,” the guild said. “Unregulated use of AI poses an enormous threat to these artists’ professions.” The union is fighting for protective language in the contract that will require informed consent and appropriate payment for the creation and use of digital replicas and for training AI systems with our members’ performances.”
Unavoidable when I'm sure studios would love to pay minimal reuse fees via AI. VO's not gonna be a viable job in about a minute.
Spent last night with a crew of AI devs. The c-suite went on about how soon all film and TV scripts will be written by AI to appease the bottom line. He asked if I've seen Barbenheimer, I said no, "I just signed up for Criterion Channel and stopped watching all new streaming shows and movies."
He got stuck and didn't have a response for somebody making it a point to consume legacy human entertainment, presented in curated collections managed by humans.
The immediate future is bleak in a way I don't think anybody is really prepared for.