#vxsafetydance

[thedinnerpartydownload]

After we talked to Jon Chu about directing Virgin America’s epic pre-flight safety video, we made him pretend to guide an imaginary airplane in our lobby...

[heatherwelborn-blog]

Virgin America Safety Video a Surprise and Delight!

The first time I flew @VirginAmerica a few years back, I fell in love with everything, including their quirky, in-flight, safety video. This year, I noticed some of the other airlines adding more humor to their safety videos, in hopes of holding passengers' attention, but I'm sure, looking for cool points. It reminded me of competitors finally catching up with the first-of-a-kind, iPhone.

Well, looks like those other airlines will have to rethink their videos once again!  Virgin America's latest safety video taps into their musical genes and calls on the latest dance stars to play their employees. I was surprised they updated their already clever video, but knew this is what trend-setters do well. They set the bar!

Delighted, I was! I actually had goosebumps at the end and even flicked off a tear before anyone in my aisle noticed. I was moved by a combination of things: the new video was a surprise, safety topics were familiar but given new life, and of course the dancing and catchy song didn't hurt, I even knew the chorus by the end. I wanted to be one of these cool kids, and the video made me feel like I was. Corny, I know, but  this is the secret sauce of brand loyalty.

It is great when a brand can stay ahead of it's competitors and make you feel included in their innovation. Something as simple and potentially boring as a safety video, can be the details that retain loyal customers and even loyal employees. Virgin America aims to make flying good again, and they do so in many ways.  This is a perfect example of Excellence Transforming Experience. 

Video:

Buckle up to get down. We've enlisted the help of Virgin Produced, Director Jon M. Chu, Choreographers Jamal Sims and Christopher Scott, Song & Lyrics by Todrick Hall, Composer/Producer Jean-yves "Jeeve" Ducornet, Virgin America teammates, and dance stars like Mike Song and Madd Chadd to give our safety video a new song and dance -- literally. From the exit doors to the oxygen masks, no seat belt was left unbuckled.

~ Heather

[mortallypinkcloud]

Virgin America Safety Video

[nymou]

Virgin America Safety Video

[hillresidencies]

The best flight safety video ever... Virgin America Safety Video

[ramblinggirle]

Next level flying

So, this post was originally going to be about Todrick Hall who I discovered today and is seriously amazeballs but during my interweb stalking I found something that I just had to show you guys.

As someone who flies quite regularly (whether that be for…

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[solvingpuzzles-savingtheday]

Virgin America Safety Dance. Reconceptualizing the preflight safety check.

Digital Synopsis

[jhojj]

Brilliant. Such character and craftsmanship.