Oct 1, 2017
Happy Sunday click the link above to check out our new FALL 17' Rose hoodie. #streetwear #papclothing #fall17 #hoodieseason #onegigco #massapparel #shopv2iii #bodega #spiced #wanderset (at Boston, Massachusetts)
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Happy Sunday click the link above to check out our new FALL 17' Rose hoodie. #streetwear #papclothing #fall17 #hoodieseason #onegigco #massapparel #shopv2iii #bodega #spiced #wanderset (at Boston, Massachusetts)
Karmaloop founder Greg Selkoe is getting back into the online menswear retail world. Selkoe, along with financial backing from Flybridge Capital Partners, Twin Focus, Fabulous Brands, CrashFund and The Al Adawi Fund, has launched Wanderset.com – a new e-commerce destination for the “global, eclectic tastemaker” aimed to capitalize on the rapidly changing nature of e-commerce.
Wanderset features 70+ hard-to-get fashion brands merchandised by key cultural influencers. A sample of Wanderset’s inaugural brands (live and signed-on) includes: Alps & Meters, Android Homme, Anwar Carrots, Comme des Garçons, Days Off, Dead Studios, Del Toro Shoes, En Noir, Gucci’s “Gucci Ghost” Collection, IISE, Lacoste, Logan Real, Mr. Completely, Naadam, NIGHT : SHIFT, Pleasures, Puma, RCNSTRCT Studio, Surf Is Dead, Tango Hotel, York Athletics and Youth Machine.
“The explosion of social media and the impact cultural influencers wield on consumer buying decisions have set in motion a paradigm shift in how people want to browse and shop digitally,” said Selkoe, whose official title is founder and CEO. “Cultural influencers have tremendous sway on people’s buying behavior. Wanderset has painstakingly sought out the true tastemakers behind today’s brands and fashion trends to breathe new life into online shopping.”
Some influencers aka “Set Members” included in the launch (live and signed-on): Visual artist and Olympic snowboarder Trevor Andrew aka Gucci Ghost; Cash Warren, entrepreneur, co-founder of The Honest Company, and co-founder or men’s underwear and sock brand Pair of Thieves; celebrity stylist Andrew Weitz; NBA player Mike Conley; Ariel G. – stylist to J Balvin and Daddy Yankee; and more.
Wanderset gives its Set Members their own page on the platform, called a “Set Page,” where they can merchandise and sell their personal consumer brand along with favorite pieces they select from Wanderset’s eclectic roster of brands.
Customers can shop Set Pages and brand pages in two ways: (1) a traditional e-commerce format (“Product View”); and (2) a format featuring shoppable lifestyle imagery and creative assets provided by brands and Set Members (“Lifestyle View”).
Lifestyle View gives brands and influencers the option of long-form, image based narrative – anything from pictures of Set Members or other high profile individuals wearing product, to a complete editorial story – and shares a deeper, qualitative connection with customers, allowing them to discover the product that truly speaks to them.
In 2015, entrepreneur Greg Selkoe left the Boston-headquartered Karmaloop, the online emporium for streetwear he founded in 2000. Relocated to the Los Angeles area, Selkoe announced Sept. 21 that he was going to unveil the e-commerce and content site Wanderset.
In 2015, entrepreneur Greg Selkoe left the Boston-headquartered Karmaloop, the online emporium for streetwear he founded in 2000. Relocated to the Los Angeles area, Selkoe announced Sept. 21 that he was going to unveil the e-commerce and content site Wanderset.
The men’s fashion site, located at www.wanderset.com, will give special platforms to fashion designers, creatives and celebrities, Selkoe said in a brand statement. The platforms, or, in Wanderset’s lingo, “Set Pages,” will provide spaces where these figures can merchandise and sell their individual brands and tell their brands’ stories in a unique social-media style.
Notables running Set Pages include Trevor Andrew, a visual artist and Olympic snowboarder; Honest Company cofounder Cash Warren; and Mike Conley of the Memphis Grizzlies NBA team.
Along with the option of shopping Set Pages, consumers also can shop Wanderset by viewing and buying gear from the brand’s e-commerce pages, similar to a typical e-shopping experience.
Brands sold on Wanderset include Alps & Meters, Android Homme, Anwar Carrots, Comme des Garçons, Days Off, Dead Studios, Del Toro Shoes, En Noir, GucciGhost, IISE, Lacoste, Logan Real, Mr. Completely, NIGHT : SHIFT, Pleasures, Puma, RCNSTRCT Studio, Surf Is Dead, Tango Hotel, York Athletics and Youth Machine