Mar 7, 2024
Greg Selkoe on the Rise and Fall of Karmaloop | The Complex Sneakers Show
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Greg Selkoe on the Rise and Fall of Karmaloop | The Complex Sneakers Show
Karmaloop founder Greg Selkoe is getting back into the online menswear retail world. Selkoe, along with financial backing from Flybridge Capital Partners, Twin Focus, Fabulous Brands, CrashFund and The Al Adawi Fund, has launched Wanderset.com – a new e-commerce destination for the “global, eclectic tastemaker” aimed to capitalize on the rapidly changing nature of e-commerce.
Wanderset features 70+ hard-to-get fashion brands merchandised by key cultural influencers. A sample of Wanderset’s inaugural brands (live and signed-on) includes: Alps & Meters, Android Homme, Anwar Carrots, Comme des Garçons, Days Off, Dead Studios, Del Toro Shoes, En Noir, Gucci’s “Gucci Ghost” Collection, IISE, Lacoste, Logan Real, Mr. Completely, Naadam, NIGHT : SHIFT, Pleasures, Puma, RCNSTRCT Studio, Surf Is Dead, Tango Hotel, York Athletics and Youth Machine.
“The explosion of social media and the impact cultural influencers wield on consumer buying decisions have set in motion a paradigm shift in how people want to browse and shop digitally,” said Selkoe, whose official title is founder and CEO. “Cultural influencers have tremendous sway on people’s buying behavior. Wanderset has painstakingly sought out the true tastemakers behind today’s brands and fashion trends to breathe new life into online shopping.”
Some influencers aka “Set Members” included in the launch (live and signed-on): Visual artist and Olympic snowboarder Trevor Andrew aka Gucci Ghost; Cash Warren, entrepreneur, co-founder of The Honest Company, and co-founder or men’s underwear and sock brand Pair of Thieves; celebrity stylist Andrew Weitz; NBA player Mike Conley; Ariel G. – stylist to J Balvin and Daddy Yankee; and more.
Wanderset gives its Set Members their own page on the platform, called a “Set Page,” where they can merchandise and sell their personal consumer brand along with favorite pieces they select from Wanderset’s eclectic roster of brands.
Customers can shop Set Pages and brand pages in two ways: (1) a traditional e-commerce format (“Product View”); and (2) a format featuring shoppable lifestyle imagery and creative assets provided by brands and Set Members (“Lifestyle View”).
Lifestyle View gives brands and influencers the option of long-form, image based narrative – anything from pictures of Set Members or other high profile individuals wearing product, to a complete editorial story – and shares a deeper, qualitative connection with customers, allowing them to discover the product that truly speaks to them.
In 2015, entrepreneur Greg Selkoe left the Boston-headquartered Karmaloop, the online emporium for streetwear he founded in 2000. Relocated to the Los Angeles area, Selkoe announced Sept. 21 that he was going to unveil the e-commerce and content site Wanderset.
In 2015, entrepreneur Greg Selkoe left the Boston-headquartered Karmaloop, the online emporium for streetwear he founded in 2000. Relocated to the Los Angeles area, Selkoe announced Sept. 21 that he was going to unveil the e-commerce and content site Wanderset.
The men’s fashion site, located at www.wanderset.com, will give special platforms to fashion designers, creatives and celebrities, Selkoe said in a brand statement. The platforms, or, in Wanderset’s lingo, “Set Pages,” will provide spaces where these figures can merchandise and sell their individual brands and tell their brands’ stories in a unique social-media style.
Notables running Set Pages include Trevor Andrew, a visual artist and Olympic snowboarder; Honest Company cofounder Cash Warren; and Mike Conley of the Memphis Grizzlies NBA team.
Along with the option of shopping Set Pages, consumers also can shop Wanderset by viewing and buying gear from the brand’s e-commerce pages, similar to a typical e-shopping experience.
Brands sold on Wanderset include Alps & Meters, Android Homme, Anwar Carrots, Comme des Garçons, Days Off, Dead Studios, Del Toro Shoes, En Noir, GucciGhost, IISE, Lacoste, Logan Real, Mr. Completely, NIGHT : SHIFT, Pleasures, Puma, RCNSTRCT Studio, Surf Is Dead, Tango Hotel, York Athletics and Youth Machine
Trailer: Unorthodox Marketing Strategies with Greg Selkoe on Skillshare.com
Trailer: Unorthodox Marketing Strategies with Greg Selkoe on Skillshare.com
Learn how to come up with and execute unorthodox marketing strategies with Greg Selkoe, CEO and owner of Karmaloop. Proceeds from this class will go directly to the Future Boston Alliance. Sign up now! http://skl.sh/13AmEUE
Music: “Pony (instrumental)” by eLan
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Kanye West? Damon Dash? Karmaloop?!
Let's just sip on some of this herbal tea refreshment
Damon thirsty for that spotlight…..Kanye is gonna play you! I’ve always been a fan of Karmaloop. However, I must have lived under a rock of concrete slab for information like this. Supposedly, Karmaloop filed for bankruptcy and Kanye “THE HNIC” saved the day with Damon Dash. Damon Dash ain’t broke but when everyone else is throwing down plastic to pay, he’s still working. I think the real…
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What the Hell Happened to Karmaloop?
What the Hell Happened to Karmaloop?
It’s still hard to believe that Karmaloop has shut down. Greg Selkoe knows why people point the finger at him. When you’re the founder and CEO of a company that, at its peak, was revolutionary in its offerings, employed 250 people, and was regularly doing over $100 million in sales annually, you get blamed when things turn to shit. And things did. Big time. But there are reasons—complicated…
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Kanye West 與 Dame Dash 正式宣布收購知名潮流購物網站 Karmaloop
知名潮流購物網站 Karmaloop 對許多喜愛潮流品牌的朋友們相當熟悉，而公司卻在近期意外申請破產，消息曝光後令許多人相當震驚。創始人 Greg Selkoe 對外宣稱目前有相當多的潛在競爭者，正處於協商階段，但今日消息指出確定將由 Kanye West 與 Dame Dash 兩人合力收購，也在影片中確認此消息，並十分開心能有此機會收購，並持續與創始人 Greg Selkoe 合作，再創網站巔峰。照片中 Kanye West 還穿著 Yeezy 350 Boost 呢！
Hard Commentary: Karmaloop Files For Bankruptcy
This is D3 the Concrete, bringing you fashion from the street.
I haven’t had a good commentary rant in a while, so I am pretty excited to have this dialogue with you, the reader.
As many of you in the streetwear community know, longtime lead seller of discounted streetwear clothing, KARMALOOP, filed for Chapter 11 Bankruptcy about a week ago ::does the Shmoney Dance:: . Like many of you, I got an account with them some years ago, in hopes to give out my discount codes to people so I could get some perks. Pfft. Anyway, while I did purchase a couple of things, namely a pair of Nike Air Escapes, I still was very leery of purchasing items for such a discounted rate... It raised a few flags. Then, this came across my computer screen:
I was in a state of shock. Greg Selkoe, the guy who sent out “personal” emails about events and sales that the site had going on, who started his business out of his mom and dad’s basement, now owns a $7M condo? Wow... but, that’s not what I was mad about. Here are some figures from brands that he owed for myriad reasons:
eBay = $344,551.67 10.Deep = $313,695.01 Adobe = $227,686.88 Mitchell & Ness = $191,672.40 Vans = $156,919.64 Cheap Monday = $130,945.57 LRG = $126,253.18
It’s people like this who give streetwear a bad name.
Now, there is word that Dame Dash and Kanye are trying to purchase KARMALOOP, which would be dope. I hope that they do right and take the company to another level.
If you consider yourself a legal beagle, go check out some of the documents from the bankruptcy case yourself below:
http://hypebeast.com/2015/3/stopselkoe-website-posts-karmaloop-bankruptcy-documents