Customer Transformation 2.0 - How the Top 20 Companies Interact with their Digital Customers
International leaders meet at the World Class Customer Experience 2017 in Frankfurt
Berlin, December 2016
More than 20 speakers from Lufthansa, Vodafone, Sanofi, AXA, Samsung and many more top companies present at the World Class Customer Experience 2017 in Frankfurt on May 10th and 11th. The topics encompass the challenges leading companies are facing in the digitalization of the customer interaction. The conference has two streams, one more strategic on "Customer-Focused Digital Transformation" and the other focusing on real-life best practices in "Social Customer Service."
The digital transformation has many aspects. Therefore, the World Class Digital Transformation 2017 takes place in parallel to the World Class Customer Experience 2017, adding two more streams, namely Digital Transformation and Change & Engage, to this double conference experience.
The winners of the digital world are the companies who see change as an opportunity and not as an obstacle. One of the biggest topics of the World Class Customer Experience this year is the personalization of the customer interaction. The customer and the company both profit from that trend, the customer through tailor-made offers as well as the company through more sales.
Whether it's chatbots, CX tools or personalized content - many roads lead to success. Some of them are ready-to-implement best practices, others are still in an exploratory stage. The World Class Customer Experience 2017 features all of them in the form of speaking presentations, round-table discussions, and workshops.
In the Customer-Focused Digital Transformation Stream, Daniel Bäumer, Director Omni-Channel Capabilities & Experience at Vodafone, speaks about his CXX (Customer Experience Excellence) program, launched in 2015, which powers Vodafone's customer care. Marcus Nessler, Head of Customer Experience at Samsung, developed and reports on a whole set of smart tools for the company's social media channels.
In the Social Customer Service stream, Edda Vogt, Executive Director at Deutsche Börse, reveals how to be successful in social media on a small budget through activation of a community. Yasmin Akay, Team Lead Social Media at RTL2, builds her strategy and presentation on storytelling with individual content.
The manetch platform (www.manetch.com) supports the World Class Customer Experience 2017. Here, attendees can visit the event’s online think tank to identify the best networking opportunities, get access to presentations and videos and collaborate before, at and after the event in online discussions.
About manetch:
manetch is the first global online platform for managers which facilitates targeted know-how and experience exchange based on a peer-to-peer matchmaking process. Furthermore, manetch organizes the World Class series of business transformation conferences. The full program and registration are available on the conference website www.manetch.com/events/customer.
Contact:
Lisa Schäfer
Community Manager
Manager eMatch GmbH
Telefon +49-30-20898-1386