Nothing says "domestic bliss" in 1939 like a husband doubling as a human mannequin for floor coverings. Our dapper fellow here is managing to balance a pipe, a floral rug, three fabric swatches, and his own dignity all at once, truly the multitasking hero we didn't know we needed. The ad suggests that choosing a rug is so complex you'll need a "husband and Bigelow Basic Rug Colors" just to survive the process. Meanwhile, his wife is perched on the floor, presumably checking the "Color Clues" booklet to see if his pinstripe suit clashes with the "lively wool." It’s a wonderful slice of pre-war marketing where even the carpets were "tailor-made" and the living room was treated with the same gravitas as a Broadway costume fitting.
Sourced from a 1939 issue of Good Housekeeping magazine.
