Creating a webinar: the learning curve
Creating a webinar While creating a webinar, there are all kinds of obstacles. It helps to use steps to make the process of creating a webinar as simple as possible. The five steps to a successful webinar Step 1. Decide the purpose of your webinar. A webinar could be to inform people about a certain topic. It could be to sell a product which is what most webinars do. Either way, it helps a lot to create your webinar to put down the structure that it will have like the first part will be valuable info, then the sales pitch, and then the Q and Q which is usually just the sales pitch again in most webinars I have seen. Step 2. Create the webinar per se. You can decide to either just record yourself as a talking head but you have to deliver valuable content. You can decide to interview an expert who is usually the one offering the product or service and you get a commission. You can also decide to record a Powerpoint presentation and record audio as you go along. A webinar could be a demonstration of a cool new product like Steve Jobs was doing when he was revealing the latest Apple product. Step3. Have a clear call-to-action and a link to a pre-set-up product or course or FREE product to give away. Usually, a clickable link under the webinar will guide the people to the sales page or opt-in list or directly to the check out page. Step4. Follow-up with the attendees as many will have left the webinar without buying or registering. Read the full article
