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World Cup Consumer Research From Webloyalty

In this latest consumer research piece, we look in detail at attitudes towards the World Cup, and in particular at spending.

While many of us are planning to watch the games, a large proportion (almost 18%) is planning to actively avoid watching the World Cupthis year. In terms of spending, many of us will be treating ourselves to snacks to enjoy while watching, but just 1% is going so far as to…