WE DESIGNED AND PAPER PROTOTYPED FOR MONTHS BEFORE STARTED CODING. GRANTED, THE TEAM WAS EXPERIENCED IN WHAT COULD BE CODED. VISUAL DESIGNERS ARE BY DEFINITION CAPABLE OF IMAGINING THE JUMP FROM PAPER TO REALITY. THAT MAY NOT BE EQUALLY TRUE FOR PROGRAMMERS OR MOST END-USERS.
Linda Holliday, digital publishing angel investor and CEO, Semi-Linear













