Sep 3, 2015
BSSP Launches DraftKings Rebrand
WELCOME TO THE BIG TIME
Hot daily fantasy sports site DraftKings, launches a full-on brand campaign created by new agency of record Butler, Shine, Stern & Partners. A series of new ads under the banner “Welcome to the Big Time,” speak to DraftKings serious level of player opportunities, large cash prizes and a new way to play. As the ads say, “We don’t just play, we are players. Actor Edward Norton narrates. ”http://blogs.wsj.com/cmo/2015/08/28/draftkings-starts-fantasy-football-ad-binge/