There’s been a cookie butter craze in the United States over the last couple years, and some experts have gone as far as assigning cult status to this unique sweet spread. According to Datassentials, which tracks food industry trends, cookie butter’s presence on foodservice menus increased 85.6% in 2016 alone. With dessert lovers wanting more of the flavors they crave, Rich’s set out to create its new, one-of-a-kind Bettercreme® Whipped Icing made with Cookie Butter.
For the uninitiated, cookie butter is a sweet, spiced, crushed cookie spread made using speculoos, a traditional shortbread treat, originating in Europe. Known for their refined flavor and elaborately carved patterns, speculoos (pronounced "speck-you-lows") started gaining international popularity in the 1980s, when the delectable spice cookies became part of in-flight coffee service on some domestic U.S. airline routes.
Perfectly sweet, like all of Rich’s Bettercreme® whipped icings, the brand’s cookie butter icing contains only natural flavors and colors and is void of any trans fat. It can add a mouthwatering element to an extensive range of baked goods, including round cake layers, cupcakes and sheet cakes. The icing’s taste works exceptionally well with yellow, white and chocolate cakes - and you can always garnish your inventions with more speculoos for an added crunch!