#macallanmonday and a tale of three #macallan bottles and the power of the internet. #macallaneditionno1 comes out 4 years ago at around $90, and it’s not a huge seller. By the time #macallaneditionno4 is released the no 1 is selling on the secondary and #whiskyauctions for between $750 to $900. (My average on 5 bottles is around $$110). The blue box #macallan30 comes out early 2000’s dating the juice back to the mid 1970’s and sits on shelves or is gifted amongst the elite priced at around $2000 I would assume back then. (I paid $2500 for mine). Last but not least #themacallan 2017 Exceptional Single Cask which I paid $249 for has gone on auction between $1800 to $3000 the last 2 years. So three #scotch bottles, one is no age statement, one is a single cask, and the other prime juice from the 70’s. One went up 9 times, one is up 3 times, and one 7 to 10 times currently. Which would you think is the best #whisky here, and which do you think by state of the #scotchwhisky current market is pure #marketing? As a #whiskyinvestor and a #whiskycollector having all three is key to me, as you can see from the #roi currently. And any serious #whiskycollection should have them too. #macallanwhisky #rolexblnr #macallanexceptionalsinglecask @usmacallan @the_macallan . . . . . . #rolex #rolexgmtmaster2 #rolexbatman #whiskygeek #whiskyblogger #whiskyporn #whiskylicious #whiskyphotography #singlemaltscotchwhisky #singlemaltscotch #sandiego #marketingstrategy (at San Diego, California) https://www.instagram.com/p/B89ydVlD3A3/?igshid=1oulx757sc0mk
