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Self Initiated 1 | Who You Trying To Impress
REVISIT LOGO PHOTGRAPHS
After the final crit I knew that there was a lot of potential for the project and direction for it to be taken down which the current images weren't fulfilling. For the portfolio I wanted to photograph the 3D logos as these were a key element to the process of branding. I was really pleased with there appearance when photographed on black and would make a good teaser or feature page.
Self Initiated 1 | Who You Trying To Impress
RESEARCH AND INITIAL PROTOTYPES
I began to think about branding individuals by the brands in which they wear to convey this message about this obsession which exist which links with my initial idea of being branded by society.
Gym culture is the environment where brands thrive, it is all about dressing to impress. People are so keen to let others know about the brands in which they wear, and the fact that they are worthy of these. They pride themselves in their labels. People are buying into these brands subconsciously and its considered shameful if you don’t have them. I want to play on this and create a series of images where the branded clothing has done more than just impress, it has branded.
To do this I created 3D printed reversed logos attached which I will attach to gym clothing. These are designed to leave a lasting impression depending on the amount of time they have been worn for. By wearing these brands would it boost your self-confidence? Could you pride in the fact you have done a longer workout so it therefore is more prominent?
Self Initiated 1 | Individuals Against Branding
PHOTOGRAPHING FOR PORTFOLIO
Rather than just having the leaflets placed into the portfolio In order to raise awareness of the subconscious hold brands have on the consumer, I held protest in a shopping centre throwing flyers from a balcony to catch the attention of the public. The photographs from this will be what represent and support the development of individuals against branding from the initial triptych series.
Self Initiated 1 | Who You Trying To Impress
NO LOGO
During the initial weeks of the project I was unsure of which stance to take on the project and was left still undecided during the final critical.However to help this decision I read Naomi Klein’s ‘No Logo’ which was anti branding and the hold it has over us. Having rad this it influenced my stance of branding and to focus on the negative impacts which it has on us as the consumer.
Self Initiated | WHO YOU TRYING TO IMPRESS
Development sheets of focusing on the topic of impressions (as seen in the bottom image) in this case I looked at impressions as a whole then specifying into the truths of who I impress and a form of self-actualisation. In addition to this there are initial research sheets into raising awareness and existing awareness campaigns to gain inspiration for ideas and possible path routes for a final piece and direction for the project.
