#willitblend?

[hollyoxleylevel6]

Will it blend? Presentation

When presenting our will it blend? experiments we worked within a group to provide critical feedback. My group presented to each other which we found useful because it allowed us to get some context around the experiments. This presentation emphasised that experiments can fail. This made me more comfortable when presenting my failed experiments because my group gave me ways I could explore the concept to make more successful outcomes.

In conclusion, this short project was challenging but helped to get into the creative mindset after the long summer.

[hollyoxleylevel6]

Type and colour experiment

Using my type experiments I decided to experiment with colour.

Using the same method as my last type experiment, I wanted to continue exploring over laying type. However, I wanted to use a different colour for each to separate the words. I decided to use blue for thee word soar because it reminds me of the sky. I chose pink for the word control because I liked how it contrasted with the blue but is less harsh then the red.

I think this experiment was unsuccessful because it does not blend the words. The different colours make the words look too separate.

When overlapping the type I noticed that it created shapes. I decided to use these shapes to create an abstract image to see how they blended. I think this experiment was slightly successful because it makes the audience question what it is trying to show. Parts of each word can also be seen in the experiment. However, I do not think it successfully blends the words because the words look separate.

[hollyoxleylevel6]

Animation experiment

For this experiment I wanted to create a simple animation with after effects. Due to the time limit I decided to focus on conveying my concept using black and white geometric shapes. My inspiration for this experiment is a ball hitting a wall.

I like how the animation is effective is showing how constraints can show how something 'soaring' through the air can be 'controlled'. I think this is successful in blending the words because it clearly show s how the ball is in a controlled space but is still free.

[hollyoxleylevel6]

Photographs

When taking this photograph I decided to focus the camera on the bars so that the birds would be in the background. This makes th birds the secondary subject emphasising the controlled environment they are in. Although I like how this photograph shows how something that should be free to soar through the sky is controlled I do not think it clearly blends the two words. Therefore this experiment is less successful than others.

When taking these photographs I focused the camera on the birds. I found this created a more balanced composition because it showed the birds flying or walking along with the bars. I like how this equally shows both words and how they can be blending into one subject. However, I think the compostions look too complex making it hard to decipher what the photograph is trying to show with a single glance. This makes the photograph look tiring the look at.

When I was taking photographs of the aviary a group of pigeons flew above my head. I decided to capture one of the bird landing to show how their soar is controlled. Even though they are free to fly through the air they control their movements and landings to make it safe. I loved how this photograph was taken in the same spot as the others bu it shows an entirely new subject that also blends the words soar and control.

[hollyoxleylevel6]

Primary research - Walk to the beach

When brainstorming ideas for experiments I found that I had a block. I had trouble creating ideas and experiments. To try and resolve this block I decided to go for a walk to the beach. I thought this may help since the first hing that comes to mind when thinking of soar is a bird or kite flying through the sky.

However, When I arrived at the beach I found that there were vehicles moving metal gates into place for a 5k run happening later in the week. I found this make the journey less useful because the birds had moved down the beach. However, I did find that people were flying kites and surfing in the waves. This gave me the idea to create illustrations capturing these moments as I though this clearly showed how something can soar threw the air but still be controlled by our actions.

When leaving the beach I found the aviary located near the Bournemouth gardens. The aviary inspired my photograph experiments because I was fascinated by how the birds could soar through the air in a controlled environment.

[hollyoxleylevel6]

Type experiment

For these type experiments I wanted to explore the concept of freedom. When mind mapping associating words with Soar, I realised that soar mainly reminds me of something that is free in the air. As this contrasts with control I thought this would be interesting to explore

I decided I wanted to experiment with using a free hand script type because my hand moves freely across the page. To blend it with control I decided to place it in boxes. I was inspired to create this experiment when remembering handwriting prompts I had to use when I was a child. I like how this experiment shows the two words blended together. However, I think using a different word than soar might be more successful as this word felt constricting.

When drawing each letter in the boxes I realised that the joining of the letters created their own boxes. To explore this I individually drew each character then joined up each edge of the letter. I like how this created shapes within the word itself. However, I do not think this experiment was successful in showing how the words blended together because it does not feel like the writing is free or being controlled fully.

Following the last experiment I decided to experiment with making the word connect to emphasise its freedom and soaring across the page. To add the element of control I decided to use the same method as the second. I think this experiment was more successful than the second because the type feels free. However, I feel like the control element is a secondary part. This stops the two topics feeling blended.

For this experiment I decided to look at blending two typefaces to convey my concept. Like my other experiments I decided to hand write the word soar to emphasise the freedom of the word. However for the word control I decided to use a more formal type. By overlapping the two words my aim was to show how the words could blend even if they contradicted each other. I like how this experiment was different to my other experiments because it required the audience to take a step back to understand it. This requires them to question why the type has been over layed and look for the meaning behind it.

[antonyad3]

Will it blend?

Words: unlawful & earwig

Task: create 6 experiments that blend two spaces to create something new. You will be assigned 2 random words to blend and apply in the following contexts: Sound, Photography, Animation, Type, Illustration and Colour.

Theories to explore: Metaphor theory, Conceptual Blending, Visual Storytelling, Semiotics, Gestalt Principles, Postmodernism and Surrealism.

[hollyoxleylevel6]

Over the last few days I have felt a creative block which has made it hard to experiment for the Will it blend? project. To try and solve this I decided to create a Mind map of my words to find any connecting or similar subjects or objects.

Control

Soar

I found this activity quite useful because it gave me a broad overview of what I could use as inspiration. This will make my experiments more open and varied. To start my experiments I have decided to go on a walk in nature as I have found a few ideas and keywords link directly to nature on both the mind maps.