Can Your Store's Cell Signal Handle The Shopping Rush?
By Broc Jenkins, Wilson Electronics LLC
Despite what you may have heard, in-store shopping is far from dead. In fact, a recent study predicts that the number of people shopping in brick-and-mortar stores will increase between 3.8% and 4.4% in 2018.
That’s not to say there isn’t fierce online competition. Sales there, too, are predicted to increase by 10% to 12%, according to the National Retail Federation’s 2018 economic forecast. True, shoppers like the convenience factor of shopping from home. So if you’re a retail store owner and you expect to compete, you’ll need to make sure that you offer your in-store shoppers the same conveniences and the same hassle-free experience.
For most shoppers, convenience means that their smartphones are a big part of the in-store shopping experience. A recent survey showed that 65% of shoppers are more likely to consult their smartphone than to ask a store clerk for assistance. So is your retail store’s cell signal ready to meet the demands of shoppers that rely so heavily on these devices?
Enhancing The Customer Experience
The ability to access the information they want while in your store can be the difference between making a sale and gaining a repeat customer, or losing a customer altogether. With 90% of the population owning a cell phone, customers have come to rely on the convenience their cellular devices provide — whether that’s accessing digital apps and downloadable coupons while shopping, or contacting friends and family for purchasing advice. A strong connection is also essential to customers wanting to do some quick product research in real time. No matter how they’re using their devices to make purchases in your store, they’ll expect the transaction to be seamless and secure.
Weak cell signal within your store means an unpleasant in-store experience and unhappy customers. This problem is exacerbated in larger retail spaces and malls when many mobile users gathered in one place overload cell signals.
Fixing Poor Cell Signal In Your Store
In addition to the taxing load of large volumes of users, many retailers struggle to maintain coverage due to building materials such as brick, concrete and steel, which can severely impede indoor cell signal. Retailers are often perplexed because, while cell signal outside of their stores may be abundant, that signal isn’t maintained inside the building.
This common problem can be effectively addressed with the implementation of a cell signal booster. Passive distributed antenna systems, commonly referred to as passive DAS, capture existing outdoor cell signal, bring it inside the building, and amplify it throughout your retail space by as much as 32 times. This allows you to eliminate poor signal, dropped calls, and slow web access that frustrates customers and can result in lost revenue.
Secure Transactions
In addition to the convenience strong cell signal provides for your customers, it also offers them peace of mind that their in-store transactions will be secure. While in-store WiFi may solve the problem of accessing coupons or making calls, it can also open your store up to security concerns, especially in retail settings without designated employee and customer networks or proper firewalls. This can expose your store to spyware and viruses, and potentially compromise valuable customer and company data.
With a reliable in-store cellular connection, you can provide a positive in-store experience without putting the customer — or your store’s reputation — at risk.
A reliable cell phone signal is paramount to the success of your retail store, and if you think all of your customers are online then you’re missing the opportunity to profit from all of the shoppers that will head out into brick-and-mortar stores in 2018. It’s important to provide your customers with carrier-agnostic coverage so they can do all of the things they expect to be able to do in your store, regardless of their cellular service provider.
Broc Jenkins is a strategic accounts manager at Wilson Electronics LLC. His primary responsibilities involve the sales and business development of the WilsonPro M2M product line, as well as managing special projects and opportunities within the Wilson Electronics commercial sales organization. Since joining Wilson Electronics in 2009, Jenkins has held positions in technical support, product line management and key account sales.
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Wilson Electronics Mobile 4g Cellular Signal Booster Kit - Retail Packaging - Black
Wilson Electronics — Mobile 4G — Cellular Signal Booster
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Improve the clarity of cell phone calls and reduce the number of dropped calls while on the road with the Wilson Mobile 4G Cell Phone Signal Booster. The product includes everything you need to capture a weak cellular signal, transmit it into your vehicle, increase the cellular signal strength, and improve the performance of your cell phone, regardless of which carrier you use — 3G and 4G! The result is improved cell phone reception, fewer dropped calls, and increased data transmission rates while traveling.
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How It Works
When traveling, you often encounter areas where the cell phone signal is weak or blocked due to distance from cell towers or obstructions such as buildings or hills. The Wilson Mobile 4G Signal Booster captures a weak cellular signal, transmits it into vehicle, and boosts the signal strength to and from your cell phone, resulting in better call quality, fewer dropped calls, and increased data transmission rates.
The Mobile 4G uses three primary components – an outside antenna, the signal booster, and an inside antenna. The outside antenna, which is mounted magnetically to the roof of your vehicle, captures the weak cellular signal from the nearest tower. It then transmits the signal to the signal booster inside your car, which increases the signal strength before transmitting it to the inside antenna. Your cell phone then picks up the improved signal from the inside antenna and transmits back to the inside antenna, through the signal booster and to the outside antenna, sending a stronger cellular signal back to the cell tower.
Who It Helps
The Wilson Mobile 4G Signal Booster is especially helpful for people who rely on their cell phones while traveling. These individuals can range from sales professionals to truckers to people who travel alone and want better cell service in case of emergencies. A stronger cellular signal allows you to stay in touch with clients, vendors, and the home office, or get access to emergency services in remote areas. You also get improved data transmission, enabling you to get the information you need between locations. The Mobile 4G increases cellular signal strength on 3G and 4G networks across all major cellular carriers.
What's Included
The Wilson Mobile 4G comes with everything you need to start benefiting from improved cellular reception in your car or truck, including: An outside antenna that mounts magnetically to the roof of your vehicle. This antenna captures the signal from the nearest cellular tower. The Mobile 4G signal booster, which is placed inside your vehicle and connects to the outside and inside antennas to increase the strength of inbound and outbound cellular signals. An inside antenna, which is placed inside your vehicle and connects to the Mobile 4G signal booster to transmit the stronger cellular signal to your cell phone. 12V power supply Connecting cables Simple installation instructions and contact information for additional support.
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Features DIY – simple installation with clear instructions Wireless connection to your phone – improved cellular signal strength without physical connection to the signal booster Complete package – everything you need to get better cellular reception in your car or truck is included Boosts signal – including 4G – for all major U.S. cell carriers (except Clearwire) U.S.-based tech support & customer service 30-day money back guarantee and 2-year manufacturer’s warranty
Benefits Stronger cell signal while traveling Fewer dropped calls & lost connections Faster data downloads Clearer voice calls Longer battery life for cellular devices Can be used by multiple cellular devices simultaneously
Cell Phone Booster Comparison Sleek Sleek 4G MobilePro Mobile 3G Mobile 4G
(this product) 3G Compatible ✓ ✓ ✓ ✓ ✓ 4G Compatible ✓ ✓ Coverage Area Single User Device Single User Device For Multiple Devices For Multiple Devices For Multiple Devices Outside Antenna Magnet Mount Magnet Mount Magnet Mount Magnet Mount Magnet Mount Inside Antenna Type Cradle Antenna Cradle Antenna Integrated into booster Low Profile Antenna Low Profile Antenna Carrier All Major U.S. Carriers* All Major U.S. Carriers* All Major U.S. Carriers* All Major U.S. Carriers* All Major U.S. Carriers*
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Wilson Electronics - 460101 DT 4G - Cell Phone Signal Booster for Small Home or Office
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Wilson Desktop (DT) 4G Cell Phone Signal Booster
Improve the clarity of cell phone calls and reduce the number of dropped calls in your home or office with the Wilson Desktop (DT) 4G Cell Phone Signal Booster. The product includes everything you need to capture a weak cellular signal, transmit it into your home or office, increase the cellular signal strength, and improve the performance of your cell phone, regardless of which carrier you use. The result is improved cell phone reception, fewer dropped calls, and increased data transmission rates.
How it Works
Many homes and buildings include materials that reduce or block cellular signals. Sometimes, the physical location prevents a strong signal from reaching your home or office because of the location of cell towers, other structures, or environmental barriers such as hills or trees. The Wilson DT 4G captures a weak cellular signal, transmits it into your home or office, and boosts the signal strength to and from your cell phone, resulting in better call quality, fewer dropped calls, and increased data transmission rates.
The DT 4G uses three primary components – an outside antenna, the signal booster, and an inside antenna. The outside antenna – which can be mounted either outside of your building or attached to the inside of a window – captures the weak cellular signal from the nearest tower. It then transmits the signal to the Signal Booster, which increases the signal strength before transmitting it to the inside antenna. Your cell phone then picks up the improved signal from the inside antenna and transmits back to the inside antenna, through the Signal Booster and to the outside antenna, sending a stronger cellular signal back to the cell tower.
Who it Helps
The Wilson DT 4G is especially helpful for people who rely on their cell phones for their business needs, whether that’s a home business or out of an office. These individuals find that a stronger cellular signal is vital to staying in contact with customers, vendors, remote employees, and others. The DT Signal Booster increases cellular signal strength on 3G and 4G networks across all major cellular carriers.
What’s Included
The Wilson DT 4G comes with everything you need to start benefiting from improved cellular reception, including: An outside antenna that mounts on the roof, an outside wall, or in the inside of your window. This antenna captures the signal from a nearby cellular tower. Mounting hardware to install your antenna in the way that works best for you. 60 feet of coax cable (two 30-foot coils) to run from the outside antenna to the Signal Booster, conveying the signal from the cell tower. The DT Signal Booster, which is placed in the room where you want to experience improved cellular reception. An inside antenna, which connects to the Signal Booster to transmit the stronger cellular signal to your cell phone. AC power supply Simple installation instructions and contact information for additional support.
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Features Multiple installation options to meet your needs Wireless connection to your phone – improved cellular signal strength without physical connection to the signal booster Complete package – everything you need to get better cellular reception is included Quint band device – works with both 3G and 4G frequencies from all major cellular carriers in the U.S. and Canada Customer support to answer any questions about installation or functionality
Benefits Improved cellular call quality in your home or office Fewer dropped calls Increased data transmission rates Greater efficiency, decreased frustration Can be used by multiple cellular devices simultaneously Works with all major carriers, both 3G and 4G
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