Apr 14, 2017
ADVERTISING: THE ARIZONA LOTTERY
Windfall Willie returns to reclaim his position as Arizona’s Chief Fun Officer.
Arizona first got to know Willie in 1981 as a simple hand-drawn character seen in the company’s logo and advertising efforts. Through the year’s his look and appearance evolved leading to a live action mascot iteration seen in their broadcast commercials in the mid 90s and early 2000s.
After some time away, Willie’s character is reintroduced and reimagined in human form as a wise and comedic character played by Mr Show’s writer and actor and comedian, John Ennis.
Commissioned by OH Partners and postproduction by Portus Imaging.