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Country Trainer Ghana: Spend a moment with Kofi Bensah and he will keep the wisdom coming. He is an insightful trainer who knows how to appeal to the human heart with his wisdom. He is a wise man who also has a passion for two-wheel riding.
Great to see our Old Parr ‘Wisdom Shared’ campaign go live across Japan.
Our ambition for the whisky brand was to celebrate a group of like-minded individuals that have their own unique perspectives on life. It’s as much a state of mind as it is a physical thing.
The visual brings together these like-minded people into a stylised 'club' setting, a place to share an Old Parr and converse, full of curiosities and objects relating to our subjects lives, whether that be Shiro Sano's passion for theatre and photography, Yukihiro Takahashi's life in music and his interest in fly fishing, or Tokuhiko Kise's inspiring work in furniture.
All the cast we selected for the campaign were chosen not only because they have great wisdom to share, but much more than that, they have the ability to inspire.
