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CAT WIGS:
Give your cat a reason to really hate you and buy him or her a pointless wig. That's right folks, get your already furry, already grumpy ball of fluff a fluffy wig that he or she will despise you for putting on his or her head.
Then, watch this video and laugh laugh laugh.
THE SNUGGIE:
Maybe the silliest idea ever; as inventive as putting a bath robe on backwards, the Snuggie has made it's creator Scott Boilen, millions!
There were a few other items on the market that resembled the Snuggie at the time of it's official launch, but none had the marketing clout or cute name to boot.
The Snuggie itself is not actually patentable, and if you are the owner of a product, you know how terrifying a thing that is! So, when the Snuggie campaign launched, whether intentionally or unintentionally, it's marketers made fun of it, with infomercials showing families roasting marshmallows together in what looked like backward blankets.
If you got anything for Christmas over the first two years of it's launch, you or someone you know got a Snuggie and LOVED it!
I'm estimating Snuggie sales earned it's owner about 200 Million dollars and counting... Granny above here is a perfect example of how the product has grown and adapted, with sports logos, kids and even pet versions too!
THE PET ROCK
Inventor Gary Dahl might just be the dumbest genius ever..Inventor of The Pet Rock, Gary turned the most obviously un-thingy thing in the world into a world-wide trend that earned him millllllions. He sold rocks on a bed of hay in a carrier that mirrors a pet carrier claiming that a pet rock is a lot less hassle than any other pet. This guy is a marketing genius. Each pet rock sold for about $3.95, leaving Gary with a $3 profit per unit.
It's brilliant for soooo many reasons..
1) It's obvious and funny; 2) Marketing is everything and he clearly knew how to price this item and get it on the shelf and 3) The only thing that needed any manufacturing was the packaging.. he would never run out of the product, in fact, I imagine something like this literally started... in his back yard!
#WishIdThoughtOfThat !!
Neat Miami ad school student concept for Heineken.
Heineken – The Invite
