#wongdoody

[aph-lithuania]

what it's like to date me: you'll have to pause ANTM for 5 minutes because the name of the shop they're visiting is called "wongdoody" and it's impossible to pay attention over the sound of me wheezing

[mellowyknox]

National University "Hacker”

Agency: Wongdoody

Production: Bully Pictures Director: Javier Aguilera Cinematographer: Chris Soos Editor: Michael Ofori-Attah Colorist: Clinton Homuth

Year: 2016

[unionmetrics]

Campaigns We Love: Coffee Bean & Tea Leaf Instagram Campaign Creates Lo-Fi Purple Straw Filter | PSFK

We recently wrote about the dos and don'ts of running a campaign across social media platforms over on the TweetReach blog, and now Coffee Bean & Tea Leaf is doing just that with their #PurpleStrawCam on Instagram, #LongestStraws Vines, and a little something different for Pinterest:

"On Pinterest the theme of the longest straw continues, taking advantage of the ‘the site’s no-height limit with surreally long straw images’, explains the agency." 

Coffee Bean & Tea Leaf and ad agency WONGDOODY took the time to understand how their target demographic really uses each platform, and tweaked the campaign to reflect that in each space. 

That's doing it right. 

[beeonkerz]

FEELING CONFIDENT

Today, the infamous Art Director, reality TV star, and former Duck, Tracy Wong, came to speak in my class. This is the second time having Tracy Wong visit one of my classes, but this time it was more of a discussion than a lecture (original class: 60 person, today’s class: 15 person). Let me tell you, he is one cool cat. It was so inspiring to hear where he started, his infamous 20s and 19th and University, to where he is today, branding for ESPN, Amazon Kindle, etc.

After class, I introduced myself, gave some compliments, asked some questions, and walked away hopeful. Hopeful that one day I could balance co-managing an agency, remaining an authentic creative, and KEEPIN’ IT COOL. He is one hell of an artist and definitely a director I aspire to be.

[anais-keenon]

(8) Leaving the Ego Behind

A few weeks ago, I attended a lecture by Tracy Wong of ad agency Wong, Doody, Crandall, Weiner in Seattle. He was an entertaining, funny and insightful lecturer, and the overriding message I took away was this: Leave Your Ego At the Door. 

Tracy showed us a few campaigns that his agency had worked on. By far, I believe that the most powerful campaign he showed was the Dear Me anti-smoking campaign for the Washington State Department of Health. It's truth in its rawest, most painful form. It's powerful. It's provoking. It reaches into your chest and claws at your heart. Most importantly, it's effective.

"Dear Me" is a simple campaign, but it didn't start out that way. Wong's agency is known for its over-the-top, beautifully designed hipster punk-like advertising. The original Dear Me campaign was excessively over the top, almost like a competitive style about exercising your quit muscle (I'm loosely paraphrasing here). The clients, not surprisingly, didn't like it. They answered with, "We want testimonials" - the phrase that makes all creative advertisers die a little on the inside. 

But Wong's agency was persistent. They and the client evolved the idea past "testimonial" into this very simple idea of "Get out of the way." Smokers consistently said the only ones who could make them stop smoking was themselves. So WongDoody stepped aside, and let the smokers talk to smokers. In this case, it wasn't about the advertising taking center stage. It was about letting the people take center stage.

The agency could have just as easily decided to insist that its original campaign was the better one, and that the client just needed to trust them. It could have just as easily decided that the advertising was the most important thing. But that's not what happened. They checked the ego at the side of the door, took in the criticism and feedback, and transformed their campaign from ineffective flash to life-changing substance. In short: Check the Ego At the Door.

[pekkapuhakka-blog]

New Survey Finds Top Marketers Not Using Facebook's Full Potential : http://bit.ly/hnXp10 - from @destinationcrm - Wongdoody Study