Jun 7, 2012
Keeping the Culture Relevant
Melinda Ennis of Working Advantage says she learned during IRCE that a creative and vibrant culture influences the way the customer views the company. “It seems to really reflect what kind of message the customer takes away,” she said.
With a product focused on employee discount benefits, entertainment, and gift programs, she wants to see that feeling infused into Working Advantage’s site.
“I think we want to step back and inject fun into our messaging because that’s what our product is and can be.”