📢 Unlocking the power of scrolling! A few days ago I’ve discovered an incredible project by chance on instagram - These images campaign (which I absolutely ADORE) were shot for the ‘Cotton, Our Pride’ project, promoted by the Ethical Fashion Initiative - In celebration of ‘World Cotton Day’, 10 African designers were invited to create unique pieces from the fabrics produced by the EFI’s network in Benin, Burkina Faso and Mali. Each designer was supported by the EFI at every stage of the process, from the choice of fabrics to the finalization of the collections - this approach has strengthened a deep connection between hashtag#designers and hashtag#artisans, elevating both hashtag#craft and hashtag#culture. Sustainability is inclusive, human-centered, and deeply creative. But first, let me say: SUSTAINABILITY IS COOOL 🔥
.:. MONDAY STORY .:.
✨ New week, new story. ✨
credits: @manjujournal
